Marketing Director - Addison, United States - nora fleming

Description

Department:
Marketing


Reporting to:
President of nora fleming


Employment Status:
Full-Time, Exempt


Remote:
Hybrid


Job Overview:
The nora fleming marketing director is the ultimate project manager with an eye for good design and fine detail. The role requires a combination of strategic thinking, creative flair, extreme execution and effective leadership skills.


Responsibilities and Duties:

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Strategy Development:Work closely with the marketing team and senior management to develop a comprehensive B2B and DTC marketing strategy aligned with the brand's objectives and target market. Identify key messaging, brand positioning, and differentiation strategies.
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Creative Campaigns:Conceptualize and develop creative campaigns that resonate with the brand's target audience and align with the overall marketing strategy. This includes brainstorming ideas, creating compelling visuals, crafting engaging copy, and overseeing the production process.
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Brand Identity:Maintain and enhance the brand's visual identity and voice across all marketing channels. Ensure consistency in messaging, typography, color schemes, and visual elements. Collaborate with graphic designers, copywriters, and other creatives to develop brand guidelines and creative assets.
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Advertising and Promotions:Develop innovative advertising and promotional campaigns to increase brand awareness and drive sales. This may involve creating TV, print, and digital advertisements, as well as planning and executing promotional events and collaborations.
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Team Management:Lead and inspire a team of creatives, including internal and external designers, copywriters, and content creators. Provide guidance and constructive feedback on their work, ensuring high-quality output and cohesive branding.
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Market Research:Conduct market and competitor analysis to identify consumer trends, market opportunities, and potential threats. Use data-driven insights to inform marketing strategies and creative decisions.
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Collaboration and Coordination:Collaborate with cross-functional teams, such as product development, sales, and retail operations, to align marketing initiatives with overall business goals. Coordinate with external agencies, freelancers, and vendors when necessary.
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Budget Management:Develop and manage the marketing budget, ensuring efficient allocation of resources across various campaigns and initiatives. Monitor campaign performance and ROI, making data-driven adjustments as needed.
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Brand Advocacy:Act as a brand ambassador internally and externally, ensuring that the brand's values, messaging, and identity are consistently represented. Foster relationships with key stakeholders, influencers, and media outlets to amplify the brand's reach.


Qualifications:

• Minimum of 5 years of marketing management experience
• Project management experience or credentials are desirable
• Proficient with design software such as Adobe Illustrator, Adobe Photoshop, and Canva
• Experience implementing digital marketing strategies, including SEO and PPC campaigns
• Impeccable written and oral communication skills, editing experience desirable
• Describes oneself as "Creative friendly"
• Experience meeting strict deadlines
• Experience in building new campaigns, product launches and strategies that attract customers
• Experience in leading effective and collaborative teams
• Experience working with and leveraging external creative partners to develop and execute marketing strategies at events, including signings and markets.
• Travel is required for this role

A Day in the Life of our Marketing Director...

The marketing director starts their day with a virtual team meeting to discuss ongoing projects, provide updates, and assign tasks.

They ensure that everyone is aligned to overall marketing goals and objectives. They encourage creativity and innovation, solicit input and ensure that all ideas align with the company's goals.

Over their second cup of coffee, they analyze budgetary allocations, track expenditures, and collaborate with the operations & finance team to prepare reports on marketing expenses and performance metrics.

After some discussion over lunch with their team, they jump into a meeting with our external agency partners to review ongoing campaigns or upcoming projects.

They provide feedback, negotiate contracts, and ensure that the vendors are aligned with dates and outcomes.

Then they conduct a performance review of recent marketing campaigns, reviewing metrics to assess the effectiveness of different marketing channels.

They identify areas of improvement and begin developing strategies to optimize future campaigns.

They take a few minutes to block out time on their calendar to review and approve marketing materials, such as advertisements, website content, or social media posts.

They'll ensure that the messaging is consistent with the brand's voice and aligns with the overall marketing