Manager, Test and Learn Strategy, Front Store Offer - Woonsocket, United States - CVS Health

CVS Health

Verified Company

Woonsocket, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Bring your heart to CVS Health.

Every one of us at CVS Health shares a single, clear purpose:
Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world.

Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose.

We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

CVS Health continues to experience tremendous growth The CVS Front Store Offer Strategy team incentivizes customers to consistently choose CVS as their go-to health and wellness retailer by delivering value and a highly relevant and rewarding personalized coupon experience.

The team leverages strategic, personalized incentivization and tailored customer growth strategies to drive customer loyalty and inspire shopping.

You will touch and work with many teams, including Analytics & Behavioral Change, Retail Analytics, Loyalty Programs, Pricing & Promo, Consumer Insights and Retail Marketing.
Manager of Test and Learn Strategy, FS Offer Team will report to the
Director
of Front Store Offer Strategy.

Responsibilities Include:
-
Lead our experimentation prioritization:using our experimentation platform, develop and run experiments, uncovering key customer behaviors, presenting findings, and making scale recommendations.
-
Manage and review our weekly offer assignments:collaborate with our data science partners to identify and deliver our weekly coupons across our delivery channels.

Your Typical Day Here Could Include:

Finding a business opportunity and / or influencing strategy:Identifying relevant and impactful questions about our customers. Framing and sizing opportunities to drive share of wallet. Supporting the development of robust business cases to support and prioritize new concepts/opportunities.

-
Designing an Experiment:turning key data insights into actionable test plans, leading KPI development, running and monitoring different treatments to prove or disprove hypotheses.
-
Driving Coupon Innovations:collaborating with our partners on new and innovative offer initiatives to influence customer behavior and drive positive financial results.
-
Presenting key insights on underlying customer behavior:Presenting to leadership, often in partnership with tangential colleagues, on new insights into customer purchase and couponing behavior with quantitative and qualitative backing.

Required Qualifications

3+ years of experience in marketing, analytics, business management, healthcare technology or a related field
3+ years of advanced proficiency in Microsoft Office Applications (e.g. Excel, PowerPoint)
The ability to communicate effectively and succinctly with a diverse range of stakeholders, both verbally and on paper, and with all levels of an organization
The ability to foster effective working relationships with and persuade diverse business leaders based on fact and reason, with an emphasis on achieve tangible and meaningful longterm results.

Preferred Qualifications

Additionally:

Retail / CPG experience and / or experience with large customer data sets
Outstanding strategic thinking and analytical skills. Demonstrated ability to frame and evaluate business questions and hypotheses and synthesize facts and insights into concrete, actionable insights.
Ability to manage crossfunctional efforts to identify new whitespace opportunities for further corporate investment.
Experience leading strategy development with the leadership teams to identify new business opportunities and enhance the profitability of existing ventures.
A passion for a data driven understanding of customer behavior and uncovering opportunities for action. Knowledge of analytical approaches as well as clear demonstrated customer analytics and growth opportunity identification is critical.
Proven ability to work across multiple simultaneous projects and deliver impactful and mistakefree work product.
Excellent communicator, both verbal and written, with the ability to set and frame a vision for executive alignment. Keen ability to distill complex ideas into simpler framework and illustrations.
Comfortable on his/her feet making presentations.
Highly motivated and possessing vision, enthusiasm, and an entrepreneurial spirit.
2+ Years of strategy consulting experience from a top tier firm preferred.

Education

Pay Range

The typical pay range for this role is:
$63, $139,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position fal