Brand Analytics Director - Wilmington, United States - AstraZeneca

AstraZeneca

Verified Company

Wilmington, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

GIBEX
Overview

Global Insights & Business Excellence (GIBEX) is a strategic function, critical for enabling success in the growth of the BBU business.

Our ambition is to build an industry-leading organization, empowering our Commercial teams through the generation of compelling evidence and insights, while ensuring they have the tools and skills to deliver impactful launches that change the practice of medicine for the benefit of patients.

Within GIBEX, the Insights & Analytics function is organized across several teams and supports both the US and Global organizations:
Respiratory & Immunology Insights, CVRM Insights (Cardiovascular, Metabolic, Renal).

Team Overview

The aim of the Insights & Analytics team is to establish industry-leading capabilities across the core areas of analytics, forecasting, reporting, business planning, and insight capabilities.

It will leverage, reapply, and advance best practices in capabilities and operations from Global and US more broadly across geographies.

The Insight & Analytics Teams partner to drive portfolio and brand strategy and performance. Together we strive to uncover deep customer insights in order to drive improved decision-making and business impact.

We are looking for leaders who have the passion to drive business results and bring innovation to what we do for greater impact.

The I&A teams are responsible for Global and US across the BBU, and is organized around the following core capability areas:

Insights
Brand Analytics
Forecasting
Reporting
Business Planning & Capabilities

As a Brand Analytics Director, you will be responsible for providing analytical expertise to the Commercial Organization, driving strategic and operational excellence.

This person will help lead the development and deployment of new analytic capabilities, partnering with the Brand Analytics, Senior director lead.

This is a hands-on analytical role and as a proactive internal consultant to a specific brand team, the Brand Analytics Director will support and design commercial solutions, enabling data-driven decisions that are based on rigorous analysis and best available information.

A high level of proficiency in syndicated and custom, primary and secondary data, for both predictive and prescriptive analytics is required.

The Brand Analytics Director will coordinate the procurement of various datasets, and will design and implement analytical solutions in support of Business Opportunities, Customer Segmentation & Targeting, HCP & Patient Opportunity Identification, Return-On-Investment analytics and Optimal Resource/Budget allocation across diverse Sales and Marketing channels, Patient & Prospective Analytics, Smart Business Experiments (Test & Learn), Market Simulation & Patient flow modelling among other business critical analyses.

This role works closely with Marketing, Medical, Market Access, Sales, Forecasting, and other Commercial Operations business partners.

Key Responsibilities:

Develop a deep understanding of internal customers' data and analytical needs focusing on the customerfacing model leadership
Champion the use of local customer insight in strategic and resourcing decisions across the business.
Collaborate with the US Strategic Field Operations to ensure success of key business processes and coordination on joint initiatives
Identify and prioritize enhancements and new analytic capabilities. Can lead the development, deployment, and embedding of such capabilities across the organization.
Instills a culture of continuous improvement, testing, and deployment of new capabilities for the business.
Develop innovative analytical practices to create and sustain competitive advantage.
Access appropriate information via a variety of tools and sources
Summarize and present findings through various communication channels
Responsible for recruiting, training, managing, coaching and developing a team of analysts
Demonstrate a high level of understanding of the points of integration of our work and that of our colleagues.
Monitors the external environment to stay up to date on leading analytic capabilities, both within and outside of pharma, which can be applied within the organization

Essential requirements

Quantitative Bachelor's degree from an accredited college or university is required in one of the following or related fields: Engineering, Operations Research, Management Science, Economics, Statistics, Applied Math, Computer Science or Data Science. _*_8_+ years of qualified professional experience can be substituted for _Bachelor's_ degree_
57 years of progressive professional work experience in mathematics, computer science, engineering, physics, statistics, economics, computational sciences, or a quantitative discipline.
2+ years of experience in Pharmaceutical / Biotech / Healthcare analytics or secondary data analysis.
2+ years of recent experience and proficiency with Python, R, SQL and big data tech