Head of Audience Strategy and Operations - Malvern, PA

Only for registered members Malvern, PA, United States

1 week ago

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Job summary

Set strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives.


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Responsibilities

  • Serve as a senior thought leader for personalization and marketing technology;
  • Oversight of complex platform migrations (Adobe RT-CDP)

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