Content Strategist - Burlington, United States - New Breed

Description

Content Strategist

Hi, we're New Breed.

New Breed is a HubSpot Solutions company on a mission to help companies unlock meaningful growth. As an Elite HubSpot Solutions Partner, and the only three-time Top Partner in North America, New Breed helps customers drive business outcomes and get the most value out of HubSpot by delivering tailored professional services for revenue operations, technology integrations, CRM strategy, demand generation marketing, and web.

We are seeking a dynamic Content Strategist to join our Demand Services team. As we push the boundaries of conventional content marketing, you'll work closely with innovative individuals to focus on content creation, SEO research/strategy, blogging, PR, social media, and brand marketing, particularly in the context of lead generation. If you're eager to shape content strategy while also contributing significantly to broader marketing goals through innovative SEO practices, we'd love to hear from you

The Day-to-Day

Create original content across various formats (blogs, ebooks, videos, infographics, emails, landing pages, sales collateral) leveraging AI tools for efficiency and SEO best practices.

Conduct SEO, keyword, and competitive research for content optimization and creation.

Contribute to content strategy meetings and workshops, providing data-backed recommendations to attract target personas and align content with marketing goals.

Collaborate with SMEs, partners, and internal experts to amplify key messages and improve content visibility and engagement using keyword research and persona development.

Demonstrate exemplary writing skills, maintaining client company-specific voices and tones while leveraging AI for inspiration and SEO optimization.

Stay updated on industry trends and customer challenges, utilizing SEO research to address customer needs strategically in content creation.

Within 30 Days You Will

Get to know your team and the broader Services team members.

Efficiently onboard and get up to speed on New Breed processes, deliverables, and planning templates.

Dig into our tech stack and get established with our platforms and applications.

Start developing and optimizing strategies for your client portfolio.

Within 60 Days You Will

Be up and running with an initial client portfolio that will continue to grow as you successfully ramp in your role.

Join client calls to lead the review of content performance and recommendations.

Support clients directly on: Developing an SEO and content strategy Executing content creation and optimization Content strategy meetings and workshops Proficiently leveraging New Breed reporting and analytics platforms

Within 1 Year You Will

Work with your manager to identify and develop new continued learning and training opportunities.

Improve process inefficiencies to improve the client journey and internal productivity.

Actively contribute to New Breed's blog highlighting thought leadership in content strategy.

Who You Are

You have 1-3 years of top-notch technical writing and copyediting skills including, but not limited to, technology, bioscience, and pharma (we'll ask for writing samples during the interview process).

You can demonstrate experience developing SEO strategies including keyword research and topic cluster development using tools such as SEMRush and AI.

You possess the ability to identify high-potential segments and tailor messaging to resonate with them.

You have a proven ability to optimize content for search engines, enhance organic search rankings, and drive increased visibility.

You stay informed about evolving SEO best practices and algorithm changes to continuously improve content performance.

You are goal-focused with a commitment to achieving measurable targets and motivated to exceed performance expectations.

Where You'll Work
This is a Vermont-based role. Please expect to spend 2-3 days a week at our state-of-the-art campus on the shores of Lake Champlain.

About New Breed
New Breed combines the speed of a start-up, the strategic thinking of a consultancy, the creativity of an agency, and the technology of a digital marketing company all under one roof. We own the entire marketing and sales process on behalf of our clients from demand generation to closing the sale. Through our inbound expertise, proprietary assets, and deeply integrated systems, we close the loop between buyers and the products they need. Join us and make a direct impact on some of the world's fastest-growing technology and software companies.

Our Commitment to You
We're a community dedicated to expanding our own experiences, learning, and growing based on the following belief: Individuals can realize their full potential only when given the freedom to apply the full breadth of their unique life experiences to their work; therefore, it is our responsibility to reflect, support and advance this diversity.