- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Develop and manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing
- Gather customer and market insights to inform outreach strategies, increase audience conversions and amplify key message delivery
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Work closely with business analysts, subject matter experts, team leads, and upper management to understand functional requirements and make recommendations to optimize
- Collaborate with other team members and stakeholders
- Bachelor's degree in Marketing, Business Administration, Communication, or related field
- 5+ years experience creating and implementing marketing campaigns, marketing strategies, and marketing plans
- 5+ years experience with online marketing, including social media, website content creation, and digital advertising
- 5+ years of experience with Adobe Suite creating design professional-quality graphics and page layouts for both print and web
- 5+ years experience with WordPress Divi, Elementor and various WordPress Plugins
- Self-motivated, able to manage and meet deadlines and quickly adapt to change
- Advanced written and verbal communication skills
- Strong project management, multitasking, problem solving and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Knowledge of Analytics/SEO and use of plug-ins
- Proficient understanding of cross-browser compatibility issues and ways to work around them
- Awareness of design principles, color theory, use of space, visual hierarchy, etc.
- Master's degree in Marketing, Business, Communication or related field
- Prior experience managing proposal coordination process
- Prior experience working with animations and other forms of media
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Marketing Manager - McLean, United States - Saliense Consulting LLC
Description
About Saliense
Saliense is a leading provider of innovative solutions and services within the Defense, Civilian, Financial,and Healthcare industries. We specialize in delivering high-quality services, contributing to the
advancement of critical public initiatives.
About This Role
Saliense has a current opening for a Marketing Manager to maintain and enhance the company's marketing needs.
At Saliense, marketing is about understanding people — and building awareness about how our service delivery offers a competitive advantage and keeps our clients' missions moving forward.
We're looking for an experienced and versatile Marketing Manager. Our ideal candidate has experience developing and executing integrated marketing campaigns through collaboration and independent creative drive.This candidate will be comfortable with executing day-to-day marketing activities, as well as developing a long-term Marketing strategy, juggling tight deadlines and changing needs.
If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Why Saliense
In addition to providing a fun, energetic environment that promotes innovation and personal growth, we offer excellent compensation packages with plenty of opportunities for advancement.
To facilitate a healthy work-life balance we offer 20 days of paid leave per year and are proud to offer parental leave.
Join Saliense and be part of a dynamic team dedicated to making a meaningful impact in the government contracting sector.
If you are a strategic thinker, innovative marketer, and passionate about driving brand growth, we encourage you to apply.Role Responsibilities:
Required Knowledge, Skills, and Abilities:
Preferred Knowledge, Skills, and Abilities:
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
