Assistant Retail Sales Manager - Kentwood, United States - West Point Optical Group-Pearle Vision
Description
GENERAL FUNCTION:
The major responsibility of the Assistant Manager is to drive profitable sales growth through the delivery of outstanding patient experience.
MAJOR DUTIES & RESPONSIBILITIES:
- Drive profitable store sales by fostering a patient focused retail culture.
- Attainment of plan sales goal and comp store sales growth.
- Positive comp store contribution (yearonyear improvement).
- Effectively train and develop associates to consistently provide a patient care focused experience.
- Assist in Developing team of administratively skilled associates that provide support on daily operational tasks.
- Assist in Developing strong professional relationships with Doctors.
- Implementation of initiatives to increase number or exams and conversion of exams to sales.
- Participate in business planning and business updates.
- Ensuring positive patient satisfaction, as measured by patient retention and survey responses.
- Ensure each store is effectively merchandised and presented according to standards as measured by:
- Execution of planogram
- Execution of visual appearance inside and outside of store (i.e., signage)
- Maintenance of overall standards (i.e. cleanliness, housekeeping)
- Associates exhibit professional presentation (i.e., attire) in accordance with Company standards
- Ensure high quality through customer followup, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote as measured by:
- Ready when promised
- Remake and return percent as compared to Company average
- Calls to customers to followup on purchases
- Maximize Managed Vision Care relationships and sales opportunities.
- Execution of operational procedures:
- Safety (security system, safety information posted, fire extinguishers, door locks)
- Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks)
KNOWLEDGE & SKILLS:
- Proven track record of sales growth through sales skills and accountability for sales results.
- Ability to train (through practice and roleplay), coach, and develop excellent patient focused, and sales and resultsoriented associates.
- Demonstrated ability to deliver an outstanding experience during direct interaction with patients.
- Ability to recruit and select associates and doctors.
- Proven experience and results with a retail or customer service establishment.
- Ability to present and implement decisive and creative solutions to opportunities to grow the business.
- Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
- Foster positive and resultsoriented associate and doctor relationships.
- Success in store merchandising and attention to detail.
- Ability to manage priorities through adaptability and flexibility.
- Willingness to take calculated risks
- Attention to detail and followup.
- Abilities to multitask and delegate to maximize patient interaction.
- Computer experience preferred.
EDUCATION:
Bachelor's degree or comparable experience in retail operations.
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