- Support the execution of our digital media campaigns with a primary focus on Paid Search with secondary focuses on Paid Social and Affiliate marketing.
- Monitor campaign KPIs, making optimizations and campaign recommendations, and assist in various reporting communications.
- Drive optimizations around keyword and adcopy strategy across campaigns.
- Assist in the management of budget allocation to hit campaign KPIs.
- Partner with and prioritize work for external media agency of record team.
- Collaborate with the Digital Analytics team to receive and interpret results via marketing mix modeling, match-market tests, and ad hoc analyses.
- Respond to requests and updates from internal stakeholders regarding campaign execution and media support.
- Experience managing and optimizing multiple SEM campaigns towards a KPI.
- Experience working with or at a media buying agency.
- Background in running display, paid social, digital campaigns and affiliate marketing campaigns.
- Expertise in MS Office especially MS Excel including pivot tables, v-lookups, and charts/graphs.
- Knowledge of marketing technologies & tools (web analytics, tag management, ad servers, attribution, etc.).
- Superior organizational and problem-solving skills.
- Strong analytical skills; ability to draw conclusions and develop recommendations and action plans based on data.
- Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects.
- Excellent oral and written communication skills and strong interpersonal skills.
- 5+ years of marketing or media buying experience with Paid Search focus.
- Bachelor's degree or equivalent experience
- Experience with Marketo
- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits )
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Program Manager, Digital Marketing - Framingham, United States - Staples
Description
Staples is business to business. You're what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you'll be doing:
What you bring to the table:
What's needed- Basic Qualifications:
What's needed- Preferred Qualifications:
We Offer:
Staples is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
For individuals with disabilities that need additional assistance at any point in the process, please call for more information.
