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Cabot

    Marketing Director - Cabot, United States - Career Strategies

    Career Strategies
    Career Strategies Cabot, United States

    4 days ago

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    Description
    As a Marketing Director in long-term care, your role encompasses developing and executing strategic marketing plans to drive occupancy and enhance the facility's reputation


    Key responsibilities include:

    • Creating and implementing comprehensive marketing strategies to attract new residents and retain current ones.
    • Managing advertising campaigns across various channels, including digital, print, and social media.
    • Cultivating and maintaining relationships with healthcare professionals, referral sources, and community organizations to generate referrals.
    • Planning and coordinating events, seminars, and outreach programs to engage with potential residents and their families.
    • Overseeing the facility's online presence, including website management, social media platforms, and online listings.
    • Analyzing market trends, competitor activities, and resident demographics to identify opportunities for growth.
    • Tracking and reporting on marketing metrics and ROI to evaluate the effectiveness of marketing initiatives.
    • Collaborating with internal teams, including sales, admissions, and operations, to ensure alignment and consistency in branding and messaging.
    • Staying updated on industry regulations, compliance requirements, and best practices in long-term care marketing.
    • Managing marketing budgets and resources effectively to achieve desired outcomes.


    Overall, your role as a Marketing Director in long-term care is to drive occupancy, enhance the facility's reputation, and contribute to the overall success of the organization.

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