- Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
- Designs and executes market research (such as customer surveys).
- Gathers and analyzes information related to demand for products and services, and efficacy of existing marketing campaigns and strategies and collaborates in the development of new marketing programs.
- Negotiates contracts for services needed to execute a marketing strategy.
- Conducts pricing research and analysis, in cooperation with the purchasing team, to ensure competitive product and service pricing/rate projections and analyzes and evaluates all financial aspects of product development.
- Composes correspondence, media messages, articles, press releases, announcements, presentations, and other oral/written communications to meet RMLD's outreach needs Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
- Collaborates, participates in, and coordinates promotional activities or trade shows.
- Establishes and maintains positive external relationships with individuals, businesses, and community-based organizations that support RMLD's marketing efforts.
- Acts as a liaison with the media including "Storm Liaison."
- Prepares and coordinates all RMLD special events and functions for external customers including visits, tours, presentations, and meetings. (Examples include Public Power Week events, Business Expo, Boy/Girl Scouts, Senior Center events, etc.).
- Represents RMLD at community and marketing events (i.e., tree lighting ceremony, health and science fairs, Family Day, etc.).
- Reviews, maintains and evaluates the budget for the marketing functional area.
- Assists with the development, implementation, monitoring, and revisions of policies and procedures relating to the marketing and community relations functional area.
- Responsible for updating and maintaining the Marketing and IRD portion of RMLD's website.
- Attends RMLD Board of Commissioners and RMLD Citizens' Advisory Board meetings on an "as needed" basis for public relations related items.
- Coordinates the distribution of media coverage of RMLD Board meetings to all cable stations that RMLD serves.
- Ability to synthesize and distill concepts and data into a clear message.
- Excellent verbal and writing skills.
- Excellent ability to make presentations and communicate with the public, sometimes under stressful conditions.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Proven problem-solving skills.
- Strong supervisory and leadership skills.
- Ability to create and manage budget.
- Ability to conceptualize and create graphics that help communicate messages.
- Proficient with Microsoft Office Suite or related software.
- Minimum of 5 years' experience in marketing or marketing/communications capacity.
- Experienced in making public presentations, answering questions, and overcoming objections.
- Successful experience in social media promotion, including the creation of videos and podcasts.
- Ability to recognize the impact of various events, policies, procedures that reflect on the image of the RMLD from the perspective of a distinct group of customers and the overall public.
- Should understand implications of political interaction working in a municipal utility context.
- Must be able to offer ideas that may enhance the Department's public image.
- Inquisitiveness is valued
- Ensure that departmental information, (i.e., educational programs, etc.) is properly created, marketed, disseminated within existing policies, procedures, and programs.
- Ability to take responsibility, make decisions and operate under minimal supervision.
-
Marketing Manager
6 days ago
Reading Municipal Light Reading, United StatesReading Municipal Light Department · Job Position DescriptionJob Title: Marketing ManagerReports to: · Director Of Integrated ResourcesDivision: Integrated Resources · Group: MarketingJob Grade: 53Creation Date: April 10, 2024Reviewed By: GP, SI, IBEWWork Location: 230 Ash Str ...
-
Marketing Manager
1 week ago
The Judge Group Reading, United StatesOur client is currently seeking a Marketing Manager - Utilities ONLY · Bachelor Degree in Business, Marketing, Journalism, or a related discipline preferred; Master's degree preferred. · Experience creating, developing, coordinating, and implementng marketing programs and strat ...
-
Marketing Analytics Manager
2 weeks ago
The Ladders Reading, United StatesWE'RE CHANGING ENTERTAINMENT. COME JOIN US. · We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of co-workers d ...
-
Marketing Analytics Manager
1 week ago
Penn National Gaming Reading, United StatesThe Marketing Analytics Manager is all about querying and synthesizing first-party data to deliver easy-to-consume dashboards and data stories that fuel smart strategic reporting & recommendations for omnichannel casino and hotel marketing clients. R Marketing, Manager, Analytics ...
-
Direct Market Manager
4 days ago
ThinkTank LLC Reading, United StatesJob Description · Job DescriptionOverview: Join a dynamic team with a proven track record of success With over 135 years of combined management experience, we are dedicated to helping you thrive in the fast-paced world of broadband and telecom. As a Direct Marketing Manager, you ...
-
Market Development Manager Req # 191822
3 weeks ago
ABARTA Coca-Cola Beverages Reading, United States Full timeABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve. We value diversity and individuality and when you thrive, we thrive. ABARTA offers the perks of a large corporation with the personalized ...
-
Marketing Manager
4 weeks ago
The Judge Group Reading, United StatesOur client is currently seeking a Marketing Manager - Utilities ONLY · Bachelor Degree in Business, Marketing, Journalism, or a related discipline preferred; Master's degree preferred. · Experience creating, developing, coordinating, and implementng marketing programs and strat ...
-
Associate Product Marketing Manager
2 weeks ago
Cencora Wyomissing, PA, United StatesIf you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Under the general direction of the Director of Product Management, the Associate Product Manager (APM) provides subject matte ...
-
Marketing Analytics Manager
2 weeks ago
The Ladders Reading, United StatesWE'RE CHANGING ENTERTAINMENT. COME JOIN US. · We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of co-workers d ...
-
Marketing Project Manager
3 weeks ago
Eclipse Solutions Elverson, United StatesResponsibilities: · Develop Campaign Strategies: · Create comprehensive marketing campaign strategies that align with the organization's objectives and target audience; · Conduct market research and analysis to identify trends, opportunities, and consumer insights; · Collaborate ...
-
Market Manager Assistant
3 weeks ago
Infinity Enterprises Ronks, United StatesLocation: 86415 Mering | Contract Type: Part-time, permanent | Job ID: 820381 · What you'll be doing with us: · Do you want to take on responsibility as a leader and contribute to a culture of appreciation? Then support the store management in our REWE store with all tasks and, i ...
-
Market Development Manager
2 days ago
ABARTA Coca-Cola Beverages Reading, United States**Company**: ABARTA Coca-Cola Beverages · **Department**: Reading On-Premise Team 2 · **Job Location**: 4900 Reading, PA · **Other Potential Locations**: Reading, PA · We are actively seeking enthusiastic team players who want to work with the world's most trusted and iconic bran ...
-
Market Development Manager
2 weeks ago
ABARTA Coca-Cola Bev LLC Reading, United States**Company**: ABARTA Coca-Cola Beverages · **Department**: Reading On-Premise Team 2 · **Job Location**: 4900 Reading, PA · **Other Potential Locations**: Reading, PA · We are actively seeking enthusiastic team players who want to work with the world's most trusted and iconic bran ...
-
Marketing Analytics Manager
3 weeks ago
PENN Entertainment, Inc. Wyomissing, United StatesWE'RE CHANGING ENTERTAINMENT. COME JOIN US.: · We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of co-workers d ...
-
Channel and Retail Marketing Manager 1"
3 weeks ago
Apex Ventures Mount Penn, United StatesAt Tetra Pak, we are dedicated to ensuring that food is safe and available everywhere, while also protecting the planet and the people who rely on it. Our work impacts millions of lives every day, and we need individuals like you to help us achieve our goals. · We are currently s ...
-
Marketing Manager
2 weeks ago
Custom Glass Solutions Trumbauersville, United StatesJob Description: · As a Marketing Manager at Custom Glass Solutions you will be responsible for developing and executing end-to-end marketing strategies to enhance our brand presence, drive product awareness, and generate B2B sales. You will play a key role in both internal and e ...
-
Marketing Manager
2 weeks ago
Inter Cool Pottstown, United StatesJob Title: · Marketing & Communications Manager · Reports To: · VP, Sales · Classification: · Exempt · Department: · Sales/Admin · Status: · Full-Time · Revision Date: · November 2023 · Scope of Responsibilities: · The Marketing & Communications Manager is responsible for develo ...
-
IT System Engineer
3 weeks ago
Infinity Enterprises Penn State Berks, United StatesAbout the Company · We are one of the leading providers nationwide for the planning, implementation, and support of IT infrastructures, managed services, and cloud solutions. · What do we offer? · Flexible working hours and the possibility to work from home by arrangement · A sec ...
-
Marketing Manager
2 weeks ago
The Institutes Malvern, United StatesAbout The Institutes · A not-for-profit organization headquartered in beautiful Malvern, PA, The Institutes have been the leading provider of risk management and property-casualty insurance education for more than 100 years. By living our values-Put the Customer First, Do What Y ...
-
Marketing Manager
2 weeks ago
Team Builder Recruiting Lebanon, United StatesLebanon, PA · Step into a newly created in-house marketing role where you will support our marketing agency with creating content for print ads, our website, YouTube, shows, social media platforms, etc. · Work closely with our Sales Manager and marketing team to determine the ri ...
Marketing Manager - Reading, United States - Reading Municipal Light
Description
Reading Municipal Light Department
Job Position Description Job Title: Marketing Manager Reports to:Director Of Integrated Resources Division: Integrated Resources
Group: Marketing Job Grade: 53 Creation Date: April 10, 2024 Reviewed By: GP, SI, IBEW Work Location: 230 Ash Street Office Union: Y☒ N☐ IBEW Local 103 FLSA: Exempt ☒ Non-Exempt ☐ This Position Description presents illustrative work activities usually encountered by personnel filling this position. It is not meant to list all possible work activities in all possible work conditions. It is also not meant to define specific limits on work activities that may be performed by any person holding this position. Position descriptions may occasionally be changed to allow the RMLD to better meet the needs of the ratepayers, reflect applicable laws and regulations, or otherwise implement Commission policies. All non-bargaining unit RMLD workers are "employees at will."
Job Summary
Under the direction of the Director of Integrated Resources and the Assistant Director of Integrated Resources, and in collaboration with the General Manager, the Marketing Manager creates, develops, coordinates, and implements marketing programs and strategies that advance RMLD's goals with exposure to key external and internal markets and customers.
Illustrative Work Activities:
Essential work activities, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
Basic Requirements:
Bachelor Degree in Business, Marketing, Journalism, or a related discipline preferred; Master's degree preferred.
Strong typing skills Ability to operate computers, scanners, printers, photographic, videographic, and other related equipment and tools in the performance of this position. Video and audio editing is desired.
Physical Requirements:
Ability to perform slight physical activity requiring lifting at least 20lbs, carrying, setting up materials and equipment for public displays, seminars, training, and meetings. Ability to travel to local events.
Supervisory:
Demonstrated capability for providing functional supervision over other employees in same or closely related positions where scope of supervisory responsibility is limited to occasional direction, guidance, explanation, etc.
License:
A driver's license valid in MA is required.
Other:
Other duties as assigned.
Powered by JazzHR
