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Suwanee

    Product & Dealer Marketing Manager - Suwanee, United States - Develon

    Develon
    Develon Suwanee, United States

    4 weeks ago

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    Description
    Job Type

    Full-time

    Description


    Who We Are

    DEVELON an HD Hyundai Infracore North America LLC, is headquartered in Suwanee, Georgia.

    DEVELON products include crawler excavators, wheel excavators, mini excavators, wheel loaders, articulated dump trucks, material handlers, log loaders, and attachments.

    With more than 160 equipment dealer locations in North America, DEVELON is known for its unmatched dedication to service and customer uptime, and durable, reliable products.

    DEVELON is fast becoming a global force in heavy construction equipment.

    We are proud of our products, people, cultural diversity, and professionalism within a national and global framework

    For more information on DEVELON products, visit https://na.develon-


    Job Information


    The overall purpose of this function is to ensure that the proper marketing activities are in place for DEVELON across North America to promote dealer growth, brand awareness, product introductions, and enhancements, in the marketplace.

    The product and dealer marketing manager is responsible for the product positioning which articulates the value proposition, messaging, management, execution, and evaluation of these marketing programs.

    This includes all normal functions and duties related to the marketing environment, with the primary focus on dealers and products.

    The product and dealer marketing manager is an effective liaison between the dealer network, the product team, our headquarters / BU, and the field team.

    The purpose is to support the dealer network in the day-to-day activity as well as to support the field team (sales and aftermarket) with the tools necessary to achieve unit volume targets/revenue and profitability targets for the region.


    The product and dealer marketing manager understands marketing principles and techniques to create a marketing communication sequence that leads to success and ensures all processes and corporate procedures are effective, well-managed, and documented to achieve the highest efficiency


    Role and Responsibility


    • Ensure proper branding at dealers
    • Support local dealer & trade show events (open house, etc.)
    • Participate in regional association meetings
    • Voice of the Channel, Voice of the Customer - Support and arrange for customer visits (dealer site visits) - as & when required by BU / Korea
    • Manage the Dealer Review Board process (admin portion)
    • Ensure dealer "on-boarding" and training process
    • Support to compile AOP & LRP for the region
    • Sales campaigns - initiate, manage, monitor, and evaluate
    • Promotions - initiate, manage, monitor and evaluate
    • Manage demo fleet & follow up reporting
    • Support local aftermarket events/meetings
    • Good understanding of the distribution model via dealers (B2B).
    • Good business acumen, solutions-oriented
    • Budget Management experience
    • Open communication, analytical thinking, well-organized, fact-based decision-making, ability to interact with all different levels of the organization including dealer personnel,
    • Must be collaborative and deadline-driven, self-motivated, and highly customer-oriented
    • Business experience in the construction environment
    • Field experience (Dealer and/or end-customer).
    • Demonstrated success in positioning and launching differentiated products Excellent written and verbal communication skills, possibly including some copywriting skills
    • Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing, and Product Management is especially important
    • Experience with market research methodologies and execution
    • Launch plan execution and management experience
    • Marketing plan (participate in the creation of)
    Requirements


    • Extensive project management.
    • Customer satisfaction management.
    • Strong priority focus and ability to balance multiple requests in a timely manner
    • Excellent Communication skills with various levels of the organization and partners.
    • Highly organized and solution-driven
    • Excellent knowledge of MS Excel, MS Word, MS Outlook, MS PowerPoint
    • Budget management skills
    • Excellent ability to operate cross-departmental and cross-functional.

    Education Required:
    Bachelor's Degree in Business Administration or Marketing.

    Experience Required: 7>10 years

    Travel Required: 20-40%


    • Knowledge of CE distribution channels

    Decision-making Scope


    Direct Manager:
    Marketing Manager

    DEVELON is committed to a diverse workforce and is an Equal Opportunity and Affirmative Action Employer.

    All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law.

    Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call The Company's hiring location is in Suwanee, GA.

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