Director, Insights, Strategy, and Execution - Collegeville, United States - Pfizer

Pfizer

Verified Company

Collegeville, United States

1 day ago

Posted by:

Mark Lane

beBee recruiter

Description

Pfizer is seeking a Director of Insights Strategy & Execution (ISE) that will lead strategic thought partnership to US and Global brand leads of high-value assets.

Reporting to the ISE Therapeutic Team Lead, this person will be responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change.

You will be part of the Commercial Analytics & AI (CAAI) organization harnessing insights from multiple sources, leading day-to-day problem solving, team management, and business partner management.

You will leverage your deep functional analytic knowledge, exceptional intellectual curiosity, and proprietary CAAI tools to every business interaction, while being an indispensable thought partner, influencing senior brand VPs and ensuring the highest quality work.

Brand Strategy

Provide strategic thought partnership to US and Global commercial teams to drive investment decisions.
Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.
Lead identification of information needs and development of research and data analysis plans.
Develop and execute creation of inhouse knowledge base to drive patient and HCP insights.
Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.

Promotional Performance and Execution Insights

Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand's marketing campaign.
Recommend campaign improvement and corrective actions.
Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.
Assist in advancing the vision for the future direction of brand activities (Journey Orchestration, Next Best Action, etc).

Forecasting / Operating Plan Support

In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans.
Coordinate forecasting activities with US, Global, IDM CO and Forecasting CoE colleagues.
Drive the creation of bestinclass epi

- and trend-based forecast models in partnership with CoE colleagues.

Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.
Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.

Collaboration with other Analytics Teams

Lead dialogue to integrate insights across various crossfunctional teams data science, analytics engineering, market research, and media.
Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
Alignment with other analytic teams to ensure cohesive activities with our stakeholders.
Partner with other analytic functions to advance the use of novel data sources including RWD.

Qualifications:

BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
10+ years in consulting, finance or market analytics
5+ years at a highvalue level (e.g., US & Global) developing datadriven brand strategy for major assets (>$1B)
Defined involvement in helping frame, design & execute solutions for challenging business situations
Indepth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation
Proven track record of being an indispensable thought partner to senior brand leaders and influencing without authority
Teamorientation and collaborative approach; outstanding listening skills and the ability to manage through influence
Exceptional intellectual and analytical curiosity, a creative visionary who can drive innovation
Sophisticated executive demeanor, comfortable functioning at the highest levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
Ability to communicate complex ideas effectively both verbally and in writing

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