Director, Marketing Analytics - Newark, DE
1 month ago
Job summary
We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Qualifications
- Bachelor's degree in a quantitative field such as Finance, Statistics, Economics or Computer Science.
- 10+ years of progressive experience in marketing analytics with significant portion focused on paid media and attribution.
- Familiarity with utilizing marketing mix models,
major digital advertising platforms (e.g., Google Ads), CRM platforms and familiarity with DSPs and ad-tech. - Experience managing and developing a team of analysts.
- Excellent written and verbal communication skills,
with the ability to convey complex information to various stakeholders .
Job description
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