Manager, Direct Mail Marketing Analytics - Wilmington

Only for registered members Wilmington, United States

5 days ago

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Job summary

We are currently seeking a Manager of Direct Mail Marketing Analytics to develop data-driven investment decisions. The ideal candidate will have a strong background in data analytics and strategy.

Responsibilities

  • Manage a monthly DM investment decision process that maximizes both response and NPV.
  • BUILD A DEEP UNDERSTANDING OF OUR END-TO-END MAIL EXECUTION PROCESS THAT INVOLVES MULTIPLE TEAMS (CAMPAIGN EXECUTION CREDIT MARKETING ETC.) AND HOW WE CAPTURE DM RESPONSE DATA WITHIN OUR PROSPECT DATABASE THAT FEEDS FUTURE INSIGHTS AND EXECUTE THIS PROCESS ON A MONTHLY BASIS WITH MINIMUM ERRORS.

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