Senior Manager, Email Marketing - New York - Sunstar

    Sunstar
    Sunstar New York

    4 days ago

    Full time $80,000 - $85,000 (USD) per year
    Description

    Senior Manager, Email Marketing

    Mission driven Senior Manager to lead the transformation of Macmillan's email program into a performance-driven channel that deepens reader engagement drives ecommerce sales and supports key marketing priorities across the company.

    • Spearhead strategic planning and execution of all corporate email marketing campaigns including branded newsletters seasonal promotions new releases and audience- or genre-specific communications working in close partnership with publisher marketing teams deepen the existing D2C strategy for Fablelistik Macmillan's line of limited edition and fine press books.
    • Transform Macmillan's email program into a performance-driven D2C model by refining segmentation deepening personalization growing the subscriber base driving conversion-focused KPIs.

    Your Responsibilities:


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