Email Marketing Manager - New York
1 week ago

Job summary
The Email Marketing Manager will own the execution and optimization of email, SMS and loyalty programs with a sharp focus on fashion merchandising, customer lifecycle strategy and revenue growth.This role sits at the intersection of brand storytelling, data and performance—translating product drops seasonal moments and customer insights into highly effective retention campaigns.
- Email & SMS Execution Own the end-to-end execution of email and SMS campaigns including calendars segmentation QA deployment Build manage and optimize lifecycle automations welcome abandoned browse cart post-purchase win-back VIP Ensure messaging aligns with brand voice seasonal priorities fashion merchandising strategies Optimize send cadence frequency content mix balance revenue performance brand experience
- Loyalty Program Management Execute optimize loyalty program across tiers rewards perks experiential benefits Partner Growth eCommerce align loyalty mechanics customer lifetime value goals Support VIP high-value customer engagement strategies email SMS touchpoints
Job description
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