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    Manager III, Digital Media - Knoxville, United States - Nexstar Broadcasting

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    Description


    The Digital Content Manager is responsible for the daily management and training of digital reporters, editors, and producers in the local newsroom.

    They oversee and improve the daily packaging and promotion of all digital editorial content published and distributed locally and shared across the Nexstar network of sites and media platforms.

    They craft and execute a strategy for maximizing readership on


    WATE
    , particularly among the local audience, via effective on- and off-site promotion. They lead by example, never hesitating to jump into the mix and create high-performing content as needed.

    Position Responsibilities:
    Attends local editorial meetings and serves as the bridge between broadcast and digital in local newsroom
    Trains, coaches, and manages team of local digital reporters, editors, and producers—and can effectively perform each of their duties, if necessary
    Evaluates website analytics and observes traffic trends as part of daily and long-term decision-making for audience growth strategy
    Monitors all forms of major national, state, and local media (print, TV, digital, blogs and social) for breaking news, trending, and exclusive stories that will grow engagement and drive loyal, local traffic
    Excellent at writing engaging headlines for various platforms (site, social media, search) and developing this skill in others
    Assists team in curating a steady stream of high-interest local content that is packaged and promoted in a way that maximizes engagement and repeat site visitation
    Builds positive working relationships with newsroom staff and management, identifies and works collaboratively on enterprise content, and creates opportunities to market digital content on broadcast
    Oversees and strategizes for external content promotion via social media, newsletters, etc.
    Responsible for meeting local site KPI goals
    Skill/ Experience Requirements

    minimum of 4 years of experience in digital content and journalism
    Capable of researching, interviewing, writing, and editing original news articles
    Clever headline writer that gets readers to click and engage
    Knowledge of SEO best practices and AP Style
    Strong understanding of Google Analytics; Chartbeat experience a plus
    Strong multitasking abilities
    Organized, technical problem solver and quick decision maker
    Ease with/ability to learn new technology independently and quickly
    Enjoys working in teams and has excellent interpersonal skills
    Proficiency in Microsoft Office, HTML, CSS and Photoshop/Lightroom experience a plus
    Some schedule flexibility (nights, weekends)
    Meets measurements of success

    Measurements of Success:
    Meets KPIs
    Ensures local team meets daily deadlines
    Creates positive work environments for local digital employees
    Track record of training journalists who prove to be successful

    #J-18808-Ljbffr

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