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    Marketing Coordinator - Orlando, United States - AdventHealth

    AdventHealth
    AdventHealth Orlando, United States

    3 weeks ago

    AdventHealth background
    Description
    All the benefits and perks you need for you and your family:

    Benefits from Day One
    Paid Days Off from Day One
    Student Loan Repayment Program
    Career Development
    Pet Insurance

    Our Promise To You

    Joining AdventHealth is about being part of something bigger.

    It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit.

    AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

    Schedule:
    FT / Shift: Day (Monday thru Friday - 9a.m. to 5p.m.)

    Location : 601 EAST ROLLINS STREET, Orlando, 32803

    Job Summary


    Working with the Marketing Manager and/or Marketing Strategist, the Coordinator executes marketing initiatives for key service lines and the markets we serve.

    The Coordinator applies introductory knowledge of market research and analytics to contribute to the development of marketing plans which competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and brand awareness.

    The ideal candidate will have a demonstrated enthusiasm for coordinating marketing programs and day-to-day functions, demonstrating independent judgment and creativity.

    This person will build strong relationships with stakeholders to advance the service line's and market strategy's goals and vision. Additionally, he/she will be a hands-on, results-oriented marketer who is passionate about learning strategy and achieving executional success.

    You Will Be Responsible For

    Demonstrates, through behavior, AdventHealth's service standards.


    Contributes to the development of annual marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.

    Implements day-to-day marketing efforts for assigned service lines, including digital content and collateral creation, event execution, and project management.

    Establishes physician relationships to enhance consumer marketing efforts through lectures and events; collaborates with physician relations marketing team on direct marketing strategies.

    Supports the development of direct-to-consumer marketing initiatives to drive volumes and enhance marketing efforts of physicians to drive referrals and grow market share.

    Works effectively and collaboratively with Creative team, providing clear objectives, goals, feedback and providing reasonable deadlines.
    Maintains/tracks budget; tracks volume and additional data for ROI reporting to ensure business goals are met.

    Qualifications


    What Will You Need:
    Education And Experience Required

    Bachelor's degree in Marketing, Communications or related field
    Valid State of Florida driver's license

    Knowledge And Skills Required

    Introductory organizational and administrative skills with the ability to multi-task in a fast-paced work environment.

    Foundational knowledge and skills to implement integrated marketing programs, to include: marketing planning; creative concepting and execution; corporate communications; traditional and social media; project management, event planning and execution; research analysis; and physician relations.

    Strong collaborator; ability to build meaningful relationships among the marketing team, leaders, staff, physicians, and/or community partners.
    Effective oral and written communication skills
    Critical thinker with the ability to make educated recommendations for results.
    Basic experience in emerging digital media and technologies and working knowledge and engagement in social media platforms

    This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.
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