- Casual work environment
- Family-owned, Customer-focused
- Denver Post Top Workplace
- Top 50 Family-Owned Business
- Best of Colorado Business
- Inc. 5000 Fastest-growing Private Company
- Design, forecast, and execute comprehensive paid media strategies across Google Ads, YouTube, Meta, and other relevant digital advertising platforms.
- Leverage video advertising to enhance engagement, creating compelling video ad content that aligns with our marketing objectives.
- Conduct thorough research into keywords, audiences, and competitors to inform targeted advertising campaigns.
- Monitor and analyze campaign performance using analytics tools, providing actionable insights and recommendations for optimization.
- Manage significant advertising budgets, ensuring maximum ROI quickly through meticulous tracking and adjustment of campaign spending.
- Collaborate with the content and creative teams to develop impactful ad creatives and landing pages.
- Stay abreast of industry trends and platform updates, continuously refining strategies and exploring new advertising opportunities.
- Bachelor's degree in Marketing, Business, or a related field.
- At least 5 years of experience in paid media, with a proven track record in managing successful advertising campaigns across Search, Dynamic, and Video ads on major platforms like Google and Meta.
- Deep expertise in video advertising that resonates with the audience, with experience creating and optimizing video ad campaigns.
- Strong analytical skills and proficiency in analytics reporting from Google Analytics, ad platform analytics, and BI tools.
- Demonstrated ability to recognize performance trends, anticipate business questions, and prepare timely recommendations.
- Excellent communication and collaboration abilities, with a knack for presenting complex data from multiple sources in a clear and actionable manner.
- Creativity and strategic thinking with the ability to craft innovative advertising strategies that cut through the noise.
- Up-to-date knowledge of digital marketing trends and platform changes.
- Medical, Dental, Vision, 401k
- Paid time off and sick days
- Paid holidays
- Long-term paid disability
- Paid maternity and bonding leave
- Full desk equipment provided
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Senior Paid Media Expert - Remote, United States - American Financing
3 weeks ago
Description
At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.
See what it's like to work for a national mortgage lender that truly values its employees. Wherever your passions lie, you can find rewarding work and new opportunities here.
JOB SUMMARY
As a Senior Paid Media Expert, you will forecast, develop, and implement advanced paid advertising strategies to drive our digital presence and achieve our marketing goals. Your deep understanding of Google/Bing PPC, YouTube, Meta platforms, using text, image, and video advertising, will be crucial in creating high-impact campaigns that resonate with our target audience.
WHAT YOU WILL DO
WHAT YOU BRING
**We are looking for local Puerto Rico candidates or those willing to relocate. Housing or housing allowance will be provided for candidates willing to relocate.
#LI-PR
WHAT WE BRING
American Financing Corporation (AFC) is an Equal Opportunity Employer. AFC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis protected by law. All employment is decided on the basis of qualifications, merit and business need.
