- Drive strategy and outcomes to grow consumer revenue for 23andMe through growth tactics across multiple channels, including store, in-product, onboarding, and email
- Build cross-functional relationships and processes with other product managers, engineering, analytics, design, and marketing to drive initiatives
- Define success metrics for, measure, and evaluate the impact of product efforts
- Analyze and understand data, and leverage that understanding to make data-driven decisions
- Understand the customer by collaborating with our consumer insights, product marketing and broader product teams
- 8+ years experience in consumer growth or product management role
- Growth experience with proven ability to lead a team to meet specific KPIs (e.g., revenue, lifetime value)
- Solid understanding of value drivers in business models similar to 23andMe
- Strong experimentation skills, including hypothesis generation, A/B testing, and results analysis
- Experience or familiarity with mobile app development practices
- Ability to build relationships and effectively collaborate with all levels of the organization, from C-level to individual contributors
- Ability to manage and influence through persuasion, negotiation, and consensus building
- Enthusiasm and creativity to inspire others
- Experience with consumer health and wellness, especially digital health/wellness apps and platforms
- Experience building consumer product exhibiting network effects
- Familiarity with UX and information architecture best practices
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Sr. Product Manager, Growth - Sunnyvale, CA, United States - 23andMe
Description
23andMe is looking for a Senior Product Manager on the Growth team to drive customer lifetime value by helping customers discover and engage with the most optimal 23andMe experience for them. In this role, you'll brainstorm ways to drive customer acquisition, engagement, and retention; methodically test and evaluate those ideas; and ultimately incorporate them into the 23andMe product experience to both deliver customer value and drive business outcomes.
Who We Are Since 2006, 23andMe's mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what's possible to help turn genetic insight into better health and personal understanding. What You'll Do