- Collaborate with CEO on overarching business objectives, strategy and operations, to adapt and define for market intricacies and competitive landscape.
- Collaborate with CEO to form significant channel opportunities with key associations, organizations, and corporate partners.
- Analytical Acumen: With a strong focus on metrics and KPIs, you'll refine our marketing strategies on all platforms and continually auditing and optimizing our product pages to enhance conversions and online presence, to ensure optimal performance and ROI.
- Digital Marketing Leadership: From SEO to PPC, social media to email marketing, you'll oversee all digital channels, ensuring we outpace our competition.
- Content Marketing: Spearhead our content marketing efforts, setting standards for excellence and engagement with website copy, PR pitches, and editorial content.
- Consistent Engagement: Oversee the creation of marketing collateral materials, digital marketing tactics, advertising, public relations, and events to elevate the profile of fpSOLUTIONS.
- Managing Excellence: Lead, mentor, and provide coaching to a marketing team while managing external vendors and technology partners, including those handling web development and Salesforce integration.
- Manage a team of marketing professionals (graphics designer and marketing coordinator) as well as independent contractors (website developer).
- Vendor Relations: Oversee a variety of marketing vendors who handle ad buys, web development, design, and integration, Salesforce integration, among other technology partners.
- Come Shine with us: Represent the firm at the highest level to clients, peer organizations, and business associates.
- Bachelor's degree.
- 10+ years of experience in strategic marketing and business development within a professional services firm. Legal industry experience preferred, but not required.
- Proven ability to go from "insights to action" - work with data to build, execute, measure, and optimize impactful plans.
- Proven experience in managing and executing marketing strategies, including digital marketing and event planning.
- Exceptional project management, interpersonal and team building skills are required.
- High emotional intelligence - strong relationship management skills and executive presence.
- Familiar with reviewing professional service contracts.
- Demonstrated ability to develop and manage budgets effectively.
- Strong analytical skills to evaluate marketing campaigns and market trends.
- Strong negotiation and decision-making skills.
- Proficient with MailChimp, Salesforce, Cision, Big Commerce and other marketing technologies. Also familiar with Adobe suite of software services (Photoshop, InDesign, etc.)
- A role at the forefront of industry innovation with significant impact on the company's future.
- Competitive compensation package, including benefits.
- Opportunities for professional growth in a supportive and dynamic environment.
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Director, B2B eCommerce Marketing, Media - Atlanta, United States - The Ladders
Description
Director, B2B eCommerce Marketing, Media & Channel Relations - (Hybrid)About fpSOLUTIONS
FPSolutions is a dynamic startup committed to enhancing the HR professional community by providing cutting-edge compliance solutions, services, and training. As we strive to become the nation's top provider in our field, we are seeking an addition to our already amazing team.
This isn't just another job opening; it's a call to action for someone exceptional.
Job Summary
The Director, B2B eCommerce Marketing, Media & Channel Relations will be responsible for steering the marketing, channel relations, and business development strategy, and growth for fpSOLUTIONS. The successful candidate will work closely with our Chief Executive Officer to play a pivotal role in building and shaping our brand into a nationally recognized, best-in-class provider of HR workplace compliance solutions.
The candidate will be tackling complex marketing, media, and technology challenges to help our business grow. This person will be someone who can tell a story with data, see the larger picture to formulate testing hypotheses, be confident to take high-pressure calculated risks, manage expectations, and be a leader to execute action plans.
Location: Hybrid (Prefer Pacific time zone, but not mandatory, Los Angeles, San Francisco, San Diego, Irvine (CEO location), Seattle, and many other locations, including Chicago, Boston, Atlanta, New York and more).
Primary Responsibilities
Fisher Phillips offers a comprehensive benefits package for eligible staff that includes medical, dental, and vision benefits, paid time off, paid holidays, 401(k) and profit sharing, life insurance, long-term disability, and an employee assistance program. We also offer optional benefits such as critical care, accident and hospital indemnity insurance, a student loan refinancing program, life insurance for dependents, and pet insurance.
No relocation costs. Principals only; no calls please.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other protected status in accordance with all applicable federal, state and local laws.
The salary range for this position is $165,000 - $215,000. Actual base pay within this range will be determined by several components, including but not limited to, relevant experience, internal equity, skills, qualifications, and other job-related factors permitted by law.
Director, B2B eCommerce Marketing, Media professionals in Atlanta
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Joseph Allen
Marketing Director & Brand Strategy Leader