- Plan, execute, and optimize compelling marketing campaigns across digital channels, social media, email, and paid advertising.
- Create and manage a comprehensive content calendar that aligns with our brand and sales objectives.
- Oversee our social media strategy, enhancing posting, engagement, and performance tracking.
- Support our SEO/SEM efforts through website updates and digital content improvements.
- Conduct in-depth industry research to analyze trends, competitive positioning, and customer behavior.
- Track, measure, and report on campaign performance using various analytics platforms.
- Translate marketing data into actionable insights and strategic recommendations.
- Identify opportunities to expand our reach, engagement, and conversion rates.
- Produce high-quality content such as social media posts, blogs, presentations, trade show materials, and case studies.
- Maintain marketing materials to ensure accuracy and alignment with our brand standards.
- Coordinate with creative partners to develop engaging videos, graphics, and promotional assets.
- Ensure consistent application of brand guidelines across all platforms and materials.
- Support public relations efforts, including press releases and trade publication submissions.
- Assist with internal communications to reinforce Sharpe's culture and brand identity.
- Contribute to the planning, preparation, and on-site execution of events, trade shows, conferences, and customer meetings.
- Manage timelines, deliverables, promotional materials, lead capture, and conduct post-event follow-ups with Sales and Leadership.
- Collaborate with Business Development to enhance lead generation and customer acquisition efforts.
- Partner with leadership to align marketing strategies with Sharpe's growth priorities.
- Bachelor's degree in marketing, Communications, or a related field, or equivalent experience.
- 3-5 years of experience in marketing, digital marketing, or campaign execution (B2B or industrial preferred).
- Strong analytical skills and proficiency in reporting and evaluating marketing metrics.
- Experience with digital platforms including Google Analytics, LinkedIn Campaign Manager, CRM/marketing automation tools, and social media management tools.
- Excellent written, verbal, and visual communication skills.
- Strong project management skills and attention to detail.
- Ability to balance creativity with data-driven decision making.
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Marketing Strategist - Amherst - Sharpe Engineering, Inc.
Description
Join Sharpe Engineering & Equipment as a Marketing Strategist and play a vital role in accelerating growth within the food & beverage industry. Here at Sharpe, we are looking for someone passionate about developing and executing strategic marketing initiatives that enhance our market presence. You'll have the opportunity to create data-driven campaigns, refine digital strategies, develop engaging content, and position our brand effectively across a variety of business solutions, including process, packaging, automation, and compliance.
In this collaborative role, you will work closely with Technical Sales, Business Development, and cross-functional teams to convert our technical expertise into impactful messaging that boosts awareness, engagement, and lead generation. This position is crucial to our growth strategy and embodies our Core Values: Integrity, Collaboration, Responsibility, Commitment to Stakeholders, and a People-Centric Focus.
Key Responsibilities
Marketing Campaigns & Digital Strategy
Data Analysis & Market Research
Content Development & Asset Management
Brand Positioning & Communication
Event & Tradeshow Support
Cross-Functional Collaboration
Why Join Sharpe?
At Sharpe Engineering & Equipment, you will immerse yourself in a people-centric environment where innovation, collaboration, and integrity are at the core of everything we do. As a Marketing Strategist, you'll influence our market presence, enhance our brand narrative, and drive meaningful growth. Your efforts will directly contribute to fortifying Sharpe's reputation and expanding our visibility, showcasing the engineering excellence we deliver daily.
Work alongside talented engineers, project managers, and business leaders who value creativity and fresh perspectives. Here, marketing is not just an afterthought; it is a strategic driver of our company's future. We empower you to implement innovative approaches, leverage data, and develop impactful campaigns.
If you're looking for a position where you can strategically contribute, grow professionally, and be part of a dedicated team that truly values its members, Sharpe is the perfect place to build your career.
Requirements
What We're Looking For
Benefits
Sharpe Engineering offers a comprehensive benefits package to support your health, well-being, and work-life balance. Our benefits include paid time off (PTO), 10 paid holidays, flexible work schedules, and medical, dental, and vision insurance. Additionally, we offer short-term and long-term disability coverage as well as life insurance to ensure peace of mind for you and your family.
Sharpe Engineering & Equipment is an Equal Opportunity Employer.
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