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    Digital Marketing Associate - San Francisco, CA, United States - Everlane

    Everlane
    Everlane San Francisco, CA, United States

    2 weeks ago

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    Description
    At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That's why we partner with ethical factories around the world. Work with high-quality and more sustainably sourced materials. And share the true cost of every product we make. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge. Everlane is seeking a Digital Marketing Associate to help us accelerate growth through performance marketing and brand media across digital channels. The right candidate is equally left and right-brained, results-focused, passionate about digital advertising, and innately attentive to detail. This role will serve a key channel supporter and strategic planner - executing always-on acquisition campaigns and facilitating the development of brand campaigns pulsed around meaningful product launches. Lastly, the candidate will be responsible for supporting the development of a longer-term paid content marketing strategy. This position reports directly to the Digital Marketing Manager. Your day-to-day:
    • Support the paid marketing team with the execution of digital ad buys with a focus on these specific channels: Paid Search (Google Ads), Paid Social (Meta, TikTok) and Affiliate and Influencer marketing -with the primary goal being new customer growth and revenue.
    • Serve as a point of contact for applicable vendor and agency partners, joining recurring status calls and meetings
    • Play a central role in building brand digital media plans in support of initiatives surrounding key product launches and category campaigns
    • Partner closely with eCommerce, Marketing, PR, and Creative teams to identify areas for improvement and implement strategies to enhance overall performance
    • Regularly research new ad products, trends, and targeting capabilities in order to stay ahead of the curve
    • Assist in the development and generation of weekly reports
    • Assist in reviewing assets/ad copy and providing recommended optimizations/feedback
    • Assist in tracking daily program spend and sharing out promotional updates/newsletters
    We'd love to hear from you if you have:
    • Bachelor's degree required with coursework in marketing, marketing communications, math, statistics, and/or economics
    • Minimum 2 years of professional experience including at least 1 year personally managing performance marketing channels for an e-commerce brand(s)
    • Experience working with agencies is a strong plus
    • Advanced working knowledge of ad platforms such as Google Ads, YouTube, Meta, TikTok, Pepperjam
    • Experience working with affiliate networks and influencers
    • Experience working with data analytics platforms such as Looker (our primary reporting platform) and Google Analytics
    • Experience working with collaboration/project management platforms such as Airtable
    • Strong verbal and written communication skills - able to communicate with various stakeholders across different functions and levels
    • Deep analytical mindset and affinity for extracting insights from large datasets
    • Knowledge of the digital advertising landscape and emerging trends
    • Ability to thrive in a fast-paced and results-driven environment
    Fine Print: California resident: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The compensation range for this role is $28.00-$40.50 per hour. This range is based on the San Francisco geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location. Everlane is deeply committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.
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