Digital Advertising Specialist - Washington, District of Columbia, United States
15 hours ago
Job description
Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Digital Advertising Specialist to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation.
Preference is given to candidates based in DC, Atlanta or Denver.
The Digital Advertising Specialist, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing.
Your responsibilities will include:
- Monitoring and analyzing social media trends, including engagement metrics and audience demographics.
- Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.
- Coordinate with teams to develop ad creatives and messaging that resonates with target audiences.
- Conduct keyword research and analysis to inform advertising strategies.
- Use analytic tools to track and measure the effectiveness of campaigns and content.
- Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.
- Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.
Essential:
- Bachelor's degree in Marketing, Communications, Advertising, or related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Familiarity with a variety of social media platforms and social media analytic tools.
- Solid understanding of digital advertising principles and platforms.
- Practical experience using Google Ads and Google Analytics to build, monitor and optimise digital advertising campaigns, including audience targeting, performance tracking and data-driven reporting.
- Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment.
- Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others.
- Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research.
- Excellent written, verbal and interpersonal communication skills.
- Commitment to Moonshot's mission.
- Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients.
- In addition, we require and will check on candidates' eligibility to work in the US. Candidates will be expected to undertake and pass any relevant security clearance procedures per clients' needs.
Desirable:
- Knowledge and understanding of SEO/SEM.
- Advanced analysis of a wide range of traditional and non-traditional digital platforms and / or professional experience in open-source research, OSINT methods, or threat risk analysis.
- Subject matter knowledge in one of the following areas: violent extremism, hate crimes, human trafficking.
- Demonstrable experience with digital marketing on nontraditional and emerging media and social media platforms.
- Fluency in languages other than English.
- 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day.
- Full private healthcare package, including coverage for partners and children.
- Dental & Vision Insurance.
- Life & Disability Insurance.
- 24/7 access to free counseling via our Employee Assistance Program.
- 3% matched 401k contributions.
- Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave.
- All permanent employees are granted share options upon employment.
Salary: $50,000 - $70,000 (depending on skills and experience).
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