Director, Marketing and Communications - New York, United States - Museum of the City of New York

Museum of the City of New York

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Director, Marketing and Communications

The Museum of the City of New York (MCNY) fosters understanding of the distinctive nature of urban life in the world's most _

- influential metropolis. It engages visitors by celebrating, documenting, and interpreting the city's past, present, and future.
The overriding mission of the position of the Director, Marketing and Communications is to stimulate

awareness of and visitorship to the Museum via various tactics—including, but not limited to, marketing; paid,

owned, and earned media; press; branding; etc.—to reach target audiences in the city, region, nation, and

strategies to engage and expand audiences. This full-time, exempt position, reports directly to the Chief

Operating Officer, serves on the senior staff team, and supervises two full-time staff members plus consultants.

Roles and Responsibilities

Create and coordinate the implementation of a museumwide marketing strategy and plan with goals,

tactics, and target audiences, and develop strategic marketing alliances.

Take responsibility for managing and developing MCNY's brand, which encompasses its permanent

exhibition _New York at Its Core_, as well as a diverse array of temporary exhibitions, public and educational

programs, publications, collections, retail activities, venue rentals, and other initiatives.

Amplify MCNY's exhibitions, programs, collection, education center, and content through the use of paid,

owned, and earned media; content partnerships; and thought leadership.

Craft and implement a marketing strategy to support the awareness and growth of various MCNY earned

and contributed income efforts (e.g., venue rentals, group tours, shop, programs, special events, etc.)

Develop and manage the Marketing and Communications budget in a careful, strategic manner.
Develop key messaging (in concert with other senior staff, as needed).
Organize and/or oversee the writing and distribution marketing materials and press releases; compilation of

press kits and planning/management of exhibition press previews.

Oversee placement of listings in key media outlets for exhibitions and events on an ongoing basis.
Ensure that the website, digital, and social media campaigns support MCNY's goals and maintain a

consistent voice and tone; increase MCNY's overall exposure through SEO; and incorporate emerging

social media tools into marketing and public relations strategies.

Oversee MCNY's paid media efforts by developing, managing, analyzing, and optimizing all paid

amplification in both traditional and digital media.

Oversee an uptodate array of media lists.
Oversee production of promotional materials (postcards, brochures, etc.); oversee and create standards for

marketing, branding, and graphic design with the Graphic Designer(s).

Maintain close working relationships with members of the Development Dept. to promote their ability to
Create various reports illustrating the status and success of various campaigns (marketing, digital, social,

press, etc.) for regular distribution to the board, executive team, and colleagues as appropriate.

Occasional presence at evening and weekend events and programs may be required as needed.
Perform other duties as needed

Preferred Qualifications

A selfstarter with 57 years of marketing and public engagement experience ideally in a museum setting.
A proven history of developing and maintaining positive professional relationships with the media and other

partners (marketing partners, vendors, consultants, etc.)

A proven track record of developing, implementing, and maintaining an effective press strategy and

tactics that result in editorial coverage.

A proven track record of increasing attendance/visitorship or similar metrics which demonstrate

successful campaigns (marketing, digital, social, etc.)

A thorough understanding of the traditional and digital media and the various methods of telling MCNY's

stories to its various key audiences.

The intellectual depth and curiosity necessary to gain an understanding of MCNY's mission and programs.
Excellent writing, editing, and verbal communication skills.
The analytical skills to interpret social media and online data to react to issues and concerns that may affect

MCNY's communications strategies.

The ability to articulate strategy and provide ongoing direction to implement that strategy.
The ability to adapt to new trends and technology and incorporate them in media planning.
The ability to multitask, prioritize, and organize workload for self and others, while meeting deadlines.
The skills to collaborate effectively with colleagues, staff, external stakeholders, consultants, trustees, and

senior staff and to present data and ideas in an organized manner.

The ability to build a successful marketing and communications team, inclusive of staff and consultants.
Excellent staff management skills.
A commitment to di