Director of Governance Solutions Marketing - New York - ISS Corporate Solutions

    ISS Corporate Solutions
    ISS Corporate Solutions New York

    5 hours ago

    $130,000 - $150,000 (USD) per year
    Description

    Let's be #BrilliantTogether
    We are seeking a strategic, results-driven Director of Governance Solutions Marketing, to lead integrated marketing initiatives that drive awareness, engagement, and client acquisition across our institutional client segments. This is a leadership role driving growth for our Governance business. In this role, you will be responsible for developing compelling Go-To-Market (GTM) plans, client-centric messaging/campaigns, event ideation, and product marketing materials to help shape the voice of our Governance businesses, drive awareness and accelerate growth globally. This is a highly collaborative role with opportunity for impact, working across the organization with senior members of the Governance business, Sales, Product, Client Success and Marketing.
    The ideal candidate will have experience in B2B financial services marketing with the ability to translate sophisticated client insights into compelling value propositions. Through this role, you will be responsible for defining and planning the messaging, and tactics, to position our Governance solutions offering as innovative and industry-leading data, research and analytics provider. Reporting to the Head of Investor Solutions Marketing, this individual will build strong relationships with key stakeholders across ISS STOXX to ensure activities are consistent and aligned with the business unit strategy, as well as firm-wide to increase awareness potential collaboration opportunities.
    RESPONSIBILITIES

    • Develop strong relationships with internal teams and participate in ongoing Business and Product team discussions to obtain an in-depth understanding of our services, products features, and clients.
    • Design detailed marketing plans to support the overarching goals of the business and support the launch of new products across all communication channels spanning email, webinars, in person events, social media, collateral, and more.
    • Communicate updates that will affect campaign assets proactively and clearly and set realistic timeline expectations with stakeholders and team members supporting execution. Ensure business owners get early and frequent views of work in progress.
    • Write and edit compelling marketing copy for products and services, client/prospect outreach, and sales enablement material.
    • Support existing products by ensuring the content of existing print, email, presentation, and web communication materials is updated to reflect the latest data and enhancements.
    • Collaborate with the communications team to achieve increased media attribution, PR mentions, and enhanced social media presence.
    • Partner with marketing peers to identify opportunities to cross promote products and solutions.
    • Proactively collect and report on competitive intelligence.
    • Monitor, and report on lead generation activity (e.g., click-through rates, conversion rates, open rates) to measure campaign effectiveness.
    • Manage marketing activity calendar.
    • Have a solid working knowledge of Marketing tools and platforms, and constantly evaluate new tools, techniques, and approaches, and make budgeted recommendations when appropriate.
    REQUIREMENTS
    • 10 years of B2B financial services marketing experience
    • Bachelor's Degree in a business-related field
    • Excellent written and verbal communication skills: can articulate campaign objectives, challenges and solutions, and communicate them effectively with stakeholders.
    • Experience in writing and delivering compelling marketing content with extreme attention to detail. Digital marketing experience a strong plus.
    • A team player with strong interpersonal skills to effectively communicate with a diverse and global group of internal stakeholders. Ability to manage the lifecycle of marketing projects.
    • Analytical and data-driven when it comes to understanding sophisticated product and platform features, identifying campaign impact and measuring KPIs.
    • Able to work at both strategic and tactical levels, develop marketing plans, generate innovative ideas and manage the execution of campaigns and projects that span multiple teams.
    • Superior project management skills, including being detail oriented, joining discussions well prepared, communicating frequently, setting clear expectations, steering teams towards alignment, and consistently meeting deadlines.
    • Highly proficient in Office applications and a strong understanding of the capabilities of enterprise-level email Marketing platforms (i.e., HubSpot) and CRMs (i.e., Salesforce)
    • Natural leader and self-starter who easily navigates ambiguous situations while being resourceful and solutions-oriented; and is comfortable balancing multiple workstreams simultaneously with limited supervision.
    Why Join Us?
    • Location & Accessibility: Work in Midtown Manhattan, conveniently located near Grand Central and Port Authority.
    • Compensation & Perks:
      • Base salary: $130,000 - $150,000 per year (based on experience and education).
      • Bonus & incentive eligibility.
    #LI-MK1 #Director #Marketing #MIN
    What You Can Expect from Us
    At ISS STOXX, our people are our driving force. We are committed to building a culture that values diverse skills, perspectives, and experiences. We hire the best talent in our industry and empower them with the resources, support, and opportunities to grow-professionally and personally.
    Together, we foster an environment that fuels creativity, drives innovation, and shapes our future success.
    Let's empower, collaborate, and inspire.
    Let's be #BrilliantTogether.
    About ISS STOXX
    ISS STOXX GmbH is a leading provider of research and technology solutions for the financial market. Established in 1985, we offer top-notch benchmark and custom indices globally, helping clients identify investment opportunities and manage portfolio risks. Our services cover corporate governance, sustainability, cyber risk, and fund intelligence. Majority-owned by Deutsche Börse Group, ISS STOXX has over 3,400 professionals in 33 locations worldwide, serving around 6,400 clients, including institutional investors and companies focused on ESG, cyber, and governance risk. Clients trust our expertise to make informed decisions for their stakeholders' benefit.
    Founded in 1985 as Institutional Shareholder Services (ISS) Inc., ISS Governance is a leading global provider of independent and objective shareholder meeting research and recommendations, providing multiple voting policy choices as well as end-to-end workflow solutions for institutional investors. More than 1,600 clients worldwide utilize ISS Governance's actionable expertise to help them make informed investment stewardship decisions, and to help them manage their voting responsibilities. Covering over 50,000 meetings annually, ISS Governance leverages its extensive global footprint, deep experience, high quality data and analysis, unified client support, and technology infrastructure to continuously evolve and extend its innovative suite of solutions to meet clients' evolving portfolio, fiduciary, and stewardship requirements.
    Visit our website:
    View additional open roles:
    We are proud to offer the following featured benefits
    • Medical, Dental, and Vision coverage
    • 401(k) with a company match up to 9%, including a Safe Harbor contribution
    • Flexible Spending Account (FSA) and commuter benefit programs
    • Generous paid time off
    • Volunteer Day
    • Paid parental leave
    • Hybrid working options
    • Midtown - centrally located near Grand Central Station and Port Authority
    Institutional Shareholder Services Inc. (ISS) is an equal employment opportunity employer and does not discriminate against any employee or applicant because of race, color, ethnicity, creed, religion, sex, age, height, weight, citizenship status, national origin, social origin, sexual orientation, gender identity or gender expression, pregnancy status, marital status, familial status, mental or physical disability, veteran status, military service or status, genetic information, or any other characteristic protected by law (referred to as "protected status"). All activities including, but not limited to, recruiting and hiring, recruitment advertising, promotions, performance appraisals, training, job assignments, compensation, demotions, transfers, terminations (including layoffs), benefits, and other terms, conditions, and privileges of employment, are and will be administered on a non-discriminatory basis, consistent with all applicable federal, state, and local requirements. For more information, please view
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