SaaS Product Marketing Manager, Data Science - Palo Alto, United States - HP

HP Palo Alto, United States

2 weeks ago

Description

SaaS Product Marketing Manager, Data Science &
AI
Description -Innovation is in HP's DNA.

From our origins in a Palo Alto garage in 1939, to our current position as one of the world's leading technology companies, HP has grown to become a leader in technology and corporate culture, inspiring innovators, and entrepreneurs around the globe.

HP brings together a portfolio that spans printing, personal computing, software, and services to serve more than 1 billion customers in over 170 countries.

We are committed to fostering a diverse and inclusive workplace that attracts exceptional talent and to supporting our employees to succeed at all levels.

We dream in over 35 languages and share one mission:

to engineer experiences that amaze.
Role Overview
ACS (Advanced Compute & Solutions) is seeking a

SaaS

Product Marketing Manager

to

spearhead

the growth of our

future-oriented businesses, including Data Science,

AI
and other emerging areas.

This piv

otal role involves

working with team

s

on

some of the most exciting and

cutting-edge

products within HP's portfolio.
The SaaS Product Marketing Manager plays a pivotal role in driving the success of

new solutions

by developing and executing comprehensive Go

To-Market (GTM) Strategies.

This role focuses on

optimizing

the customer journey, from awareness to conversion to advocacy, through data-driven approaches and continuous experimentation. Collaborating closely with various teams including product management, sales, and marketing, th

is role

ensures alignment with overall business

objectives

and customer growth targets.

This position requires a seasoned professional with extensive experience in product marketing, particularly in the realm of Software as a Service (SaaS), and a deep understanding of customer growth marketing principles.

Th

is

role offers an opportunity to

drive

the

ongoing

development and

implementation

of

ACS DS/
AI

GTM
strategies

in alignment

with our

evolving business

goals

and

customer

expansion

targets.

As a key contributor, y

ou will play a

pivotal

role

in the

scaling of exciting te

chnologies in shaping the future of computing

.
Key

responsibilities for this role include:

Develop and execute

G

o-

T

o-

M

arket strategies for

new

solutions

,

ensuring alignment with overall business

objectives

and customer growth targets.

Optimize

the customer journey, from awareness to conversion to advocacy, by implementing data-driven strategies and continuous experimentation.

Define and analyze key performance metrics, including customer acquisition cost (CAC), customer lifetime value (CLV), conversion rates, and churn, and use insights to

optimize

GTMstrategies and tactics.

Orchestrate buyer enablement with deep knowledge of buyer behavior, the sales funnel, key touchpoints for each stage of the journey in partnership with business development and sales teams to enhance sales productivity and velocity.

Conduct market research and analysis to

understand

customer needs, market trends, and competitive landscape, and

utilize

insights to

test,

validate

and iterate on winning

GTMstrategies.

De

ve

l

op

and implement customer acquisition and retention programs,

leveraging

various channels such as digital marketing, content marketing, events, and

industry

partnerships.

Lead collaboration with product management, sales, and marketing teams to drive successful product launches and ongoing marketing campaigns that resonate with target buyer and user personas.

Be a thought leader and influencer at the most senior levels within HP

Stay

up-to-date

with industry best practices and emerging trends in SaaS, customer growth marketing, and go-to-market strategies, and share knowledge with the team.

Experience, knowledge & skills:

10+ years of experience in

product

marketing, with a focus on customer growth marketing and SaaS products/services.

Demonstrate a customer experience-first mindset, exceptional storytelling abilities, and ability to think strategically, balancing a broad range of internal and exter

nal factors when

identifying

opportunities and proposing solutions

Proven

track record

of developing and executing successful go-to-market strategies for SaaS products, resulting in measurable business and customer outcomes.

Deep understanding of SaaS business models, customer lifecycle, and subscription-based pricing models.

Excellent business judgment, investigative, and problem-solving skills, with a data-driven approach to decision making

.

Able to distill complex concepts into easily understood concepts for executive consumption,

direction

or decision-making

.

Highly

collaborative mindset with the ability to work cross-functionally and influence without

direct

authority.

Creative thinker with a passion for innovation and continuous improvement.

Experience working in fast-paced, agile environments with the ability to adapt to changing priorities and deadlines.

Education

:

Bachelor's degree in marketing, business administration, or a related field

MBA or advanced degree preferred.

HP offers a comprehensive benefits package, including:

Dental insurance

Disability insurance

Employee assistance program

Flexible schedule

Flexible spending account

Health insurance

Life insurance

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is 135, , annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
Job -Marketing

Schedule -Full time

Shift -No shift premium (United States of America)

Travel -25%

Relocation -Not Specified

Equal Opportunity Employer (EEO)

HP, Inc.

provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested.

This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you'd like more information about HP's EEO Policy or your EEO rights as an applicant under the law, please click here:

Equal Employment Opportunity is the Law

Equal Employment Opportunity is the Law – Supplement

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