The Head of Events and Brand Experience - Brian Head, UT, United States - Cascade Enterprises

Cascade Enterprises

Verified Company

Brian Head, UT, United States

4 days ago

Posted by:

James Miller

beBee Recruiter

Freelance

Description

Your Responsibilities:

Develop, plan, and execute exceptional brand experiences and customer event interactions in Brian Head, UT, based on business needs, vehicle logistics, target audiences, and strategic objectives.
Collaborate with the Chief Communications Officer, Chief Sales Officer, Board of Management, designers, engineers, retailers, and brand partners to create a strategy and deliver flawless brand experiences that support customer brand awareness, consideration, and sales conversion.
Create and implement event and launch strategies for the Battista hypercar and future Automobili Pininfarina vehicles, with a focus on tailored campaigns to engage with specialist automotive, corporate, financial, luxury, design, and technology media.
Stay updated on real and virtual live experience trends to incorporate activities that maximize brand and product awareness, consideration, and emotional connection.
Ensure alignment across Digital Marketing, PR and Communication, Brand and Prospect Marketing, and retailers to maintain consistency in event delivery, adhere to Brand and CI guidelines, and align key messaging with earned and owned news milestones.
Explore opportunities for vehicle placement outside of online and offline events, such as product placement in highprofile TV shows and films.
Prepare written materials and presentations for internal briefings.
Manage budgets and negotiate with vendors and brand partners as needed.
Analyze the success of activities and provide regular reports for continuous improvement.

About the Opportunity:

This position is based in either our Cambiano (TO) or Munich office.

Your Profile: