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Marketing Communications Manager - St Paul, United States - American Academy of Neurology
Description
Join a diverse community of fun, energetic, and dedicated professionals who are committed to supporting neurologists worldwide in providing exceptional care to their patients.
The AAN's headquarters, established in 2012, is housed in a stunning, energy-efficient office located in downtown Minneapolis's dynamic Mill District.
Our location offers easy access to the light rail, major bus lines, ample parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone.
POSITION SUMMARY:
The Marketing and Communications Manager is responsible for developing and leading marketing communication campaigns on assigned portfolio from strategic planning phase with internal stakeholders through creative execution to final analytics reporting.
Manage development of key messages that align with the goals, target audience, and brand that result in high-quality materials developed on time and within budget.
Work independently, cross-functionally with internal teams and foster relationships through a collaborative and service-oriented approach.ESSENTIAL ACCOUNTABILITIES:
Marketing Communications
Develop marketing communications plans through research, planning, implementation, and evaluation on assigned portfolio with a focus on achieving campaign objectives outlined by the project champion, key stakeholders, and in alignment with the AAN's strategic plan
Develop marketing communication campaigns incorporating all appropriate channels, including print and digital advertising, email, web, newsletters, social media, and publications
Assist in the standardization of Marketing templates, tools, and reporting dashboards
Project Management
Provide project management support as needed applying our methodology and enforcing project standards
Relationship Building
Foster productive relationships with internal stakeholders to support their marketing needs in alignment with the AAN's strategic plan and goals
Collaborate with creative services, digital content, and project management teams in the management and execution of marketing strategies and tactics
Key Performance Indicators
Responsible for ensuring Marketing Communication campaigns achieve business objectives outlined by the Board of Directors are achieved within budget and deadlines
Marketing Technology
Understand and apply best practices of the latest marketing techniques and technology
Analytics and Reporting
Monitor, review, and report results on assigned marketing campaigns
Interpret and provide recommendations with the objective of optimizing current and future marketing tactics
This job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Duties, activities, and responsibilities may change at any time with or without notice.QUALIFICATIONS:
Education:
Bachelor's Degree in Communications, Marketing, Advertising, Public Relations or related area of study is required
Experience:
Minimum of 3 years of experience in researching, planning, creating, implementing, and analyzing integrated marketing communication campaigns is required
Experience working in the health care industry or membership association is preferred
Equivalent combination of education and experience beyond the minimum requirement may be substituted for qualification requirements.
Additional Knowledge, Skills and Abilities:
Knowledge of marketing principles; including digital marketing is required
Strong organizational skills including planning, development, and implementation of marketing strategies are required
Demonstrated experience in digital marketing (web, mobile, social, email, SEO/SEM, advertising) is required
Excellent time management skills, ability to work independently with good decision-making skills and the ability to multi-task is required
Demonstrated advanced oral and written communication skills are required
Demonstrated ability to establish and maintain collaborative working relationships with all internal and external stakeholders from diverse background across all levels of the organization is required
Experience presenting creative strategies and concepts to both internal and external stakeholders is required
Proficiency in Microsoft Office is required
Experience with web-based tools is desirable including Workfront (project management), Higher Logic (Informz email), and Google Analytics is preferred
ADDITIONAL POSITION INFORMATION:
FLSA Classification:
Exempt
Travel Requirements:
Minimal travel required – approximately 5%
Location:
Minneapolis, MN and is identified as hybrid (required to work in the office with the ability to work remotely part of the week)
Schedule:
Occasional evening and weekend required
Physical Requirements:
Standard office setting, with the ability to sit, stand, or utilize alternative seating arrangements for long periods of time as needed.
Occasional use of stairs or accessibility devices. Regular use of computer and office equipment, with consideration for adaptive technologies as necessary. Lifting requirements of up to 10 lbs, with accommodations provided for individuals with varying physical capabilities.The physical demands outlined above are essential to the successful performance of this job, and reasonable accommodations will be made to enable all individuals, including those with disabilities, to fulfill these essential functions.
If our great people, great mission, and great location weren't enough, we offer great benefits.Twenty-two days of paid personal time off (PTO) in the first year
Thirteen paid holidays per year in addition to PTO
Company contribution equal to 10.5 percent of salary to AAN employee 401K retirement savings account
Medical insurance (Both Traditional PPO and HDHP with HSA contribution)
Vision insurance
Life and AD&D insurance—premiums covered 100 percent by the AAN
Long-term disability insurance fully funded—covered 100 percent by the AAN
Short-term disability insurance fully funded—covered 100 percent by the AAN
ID theft protection
Travel insurance
Flexible spending plan
Computer loan purchase plan
Transportation subsidy
Wellness offerings
On-site workout facility, gender neutral restroom, lactation room, and wellness room
Diversity, Equity, and Inclusion training programs
Mental health resources
Reasonable Accommodations
Diversity, Equity, and Inclusion is a commitment of the AAN.
The AAN is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability status, sexual orientation, genetic information, or any other characteristic protected by law.
If you need assistance with completing our online application process, and/or require a reasonable accommodation for any part of the hiring process, please contactAmerican Academy of Neurology
201 Chicago Avenue
Minneapolis, MN 55415
Company information
The American Academy of Neurology (AAN), established in 1948, is an international professional association with over 40,000 neurologists and neuroscience professionals dedicated to providing the best possible care for patients with neurological disorders.
The AAN is strongly committed to its mission and focuses its efforts on ensuring the reality of the principles and standards set forth in the AAN mission statement.
Vision To be indispensable to our members. Mission To promote the highest quality patient-centered neurologic care and enhance member career satisfaction.Core Values Community We work together as neurology professionals and Academy staff to accomplish the mission and vision of the Academy and to share our common experience and expertise in belonging to and serving the neurology community.
Leadership We guide, inspire, and empower members, patients, and other stakeholders to make a positive difference in their own lives and the lives of others in the neurology community, and to contribute to the Academy mission.
Integrity We set and maintain the highest ethical standards for ourselves and our programs, products, and services.Professionalism We work collaboratively as a committed team, to share our expertise and use informed decision-making in service of others to improve the quality of neurological care.
Respect We embrace the dignity and uniqueness of every person, being sensitive and empathetic to the needs of others.Inclusion, Diversity, Equity, Anti-racism, and Social Justice (IDEAS) We commit to intentional action to be a fully inclusive, deliberately diverse, and anti-racist organization that respects and values our membership, our staff, and the communities we serve.
We will actively promote equity and social justice in neurology and the neurosciences.Nonprofit
Minneapolis, MN
Company Specialties:
neurology, education, and evidence-based medicine guidelines
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