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Marketing Manager
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The Family Place Franklin, United StatesJoin an amazing team passionate whose passion is making a difference in our community Enjoy multiple benefits, including the organization's wellness program, professional development, trauma training, and more. TFPU is a 501(c)3 nonprofit organization dedicated to strengthening f ...
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Performance Marketing Manager
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Marketing Events Manager
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Product Marketing Manager
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International Marketing Manager
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International Marketing Manager
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Senior Manager, Marketing
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Product Marketing Manager
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Market Manager Assistant
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Cesar Global Marketing Manager
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Cesar Global Marketing Manager
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Cesar Global Marketing Manager
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Mars Incorporated Franklin, United StatesAs Pet Nutrition works to fulfill our responsibility and purpose to Make the World a Better Place for Pets, we strive every day to deliver on pet and parent needs and desires better than the day before. Effectively managing our SKU portfolio is a key Management, Portfolio, Manage ...
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Marketing Manager
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Performance Marketing Manager
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Content Marketing Manager
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B2B Marketing Manager
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Checkly: Senior Digital Marketing Manager - Franklin, United States - Philpar
Description
Checkly:
Senior Digital Marketing Manager
(Fully remote, async-first, DevOps SaaS demand generation, PLG, 32-40h/week, time zones: UTC-8 to UTC+2)
Join Checkly , a Gartner Cool Vendor , as the Senior Digital Marketing Manager and be at the forefront of the Monitoring as Code (MaC) movement, recently recognized in two Gartner Hype Cycles .
Our marketing team plays a critical role in scaling our reach and impact, targeting DevOps, Platform Engineering, and SRE professionals.
We have thousands of users and hundreds of customers, including 1Password, Autodesk, AutoTrader, CrowdStrike, Deno, Render, Sentry, and Vercel.We're inviting a results-driven marketer who is deeply embedded in Product-Led Growth (PLG) strategies and understands the DevOps persona to work alongside a team that focuses on metrics, results, and delivering modern monitoring solutions to our users and customers.
Data-Driven Demand Generation :
Spearhead initiatives that drive qualified leads and nurture them through the sales funnel, leveraging data to continuously optimize.
PLG Excellence :
Implement PLG frameworks that accelerate user activation, product adoption, and customer loyalty.
Cross-Channel Marketing :
Your role is to be the orchestrator of all digital marketing channels— including SEO, SEM, Social Media, Display, Email, Video, Content —ensuring alignment with PLG and DevOps focus.
Agency Management :
Work collaboratively with external agencies and consultants to scale our marketing activities, making data-driven adjustments for maximum impact.
Paid Channel Expertise:
Direct and manage a broad range of paid channel strategies, encompassing paid search, paid social, and other digital advertising platforms.
As the 4th member of the marketing team that consists of our CMO, Product Marketing Manager and Developer Relations, you will:
Customize, execute, and scale digital marketing strategies that resonate specifically with DevOps audiences.
Employ advanced analytics to make informed decisions, focusing on KPIs and ROI.
Coordinate with product and sales teams to run PLG-aligned A/B tests and conversion experiments.
Utilize a variety of MarTech solutions to automate and scale our marketing efforts, keeping an eye on performance metrics.
Collaborate with external agencies to amplify PLG-aligned marketing campaigns.
Lead Paid Channels:
Oversee the strategy, implementation, and ongoing optimization of all paid media campaigns across various platforms.
SEO Strategy and Execution:
Develop and implement SEO strategies, ensuring our content ranks high in search engines and drives organic traffic.
What you should have
Proven Track Record:
Demonstrable success in top-of-funnel growth and ability to scale demand generation initiatives.
Affinity for Technology and PLG strategies: A balanced focus between technology-savviness and applying PLG motions effectively.
DevOps Persona Expertise:
A deep understanding of the DevOps landscape, its personas, and the marketing strategies that resonate with this audience.
Data-Driven Decision-Making:
Exceptional skills in using analytics tools like Google Analytics, SEMRush, etc., to measure impact and guide strategy.
Exceptional Communication:
Excellent written and spoken English for crafting persuasive and impactful marketing messages.
Remote & Team Player:
Ability to work autonomously and be self-motivated in a remote, async-first environment, while also contributing positively to the team dynamic.
In-depthPaid Channel Experience:
Robust experience in effectively managing paid search and social media campaigns, with a focus on budget allocation and ROI measurement.
SEO Expertise:
Proven ability in optimizing website content for search engines, conducting keyword research, and improving organic search rankings.
What we offer
Become part of a fast-growing, international, and remote team where you can have a real impact
Fully remote , flexible work hours, async-first and transparent culture
If you're located in North America, you must be willing to work East Coast hours to have some overlap with our team in Europe.
27 days of paid vacation + your local public holidays
Paid sick leave & up to 14 weeks of paid parental leave
Fair, competitive, and transparent pay is very important for us. Therefore we work with a standardized salary calculator
that includes several factors such as seniority level as well as location.
For this role, the range is
$128,570 - $142,850 for someone in US Tier 1 locations (Austin, Boston, LA, NY, SF, Seattle, Washington).
$102,850 - $114,280 for someone in all other US locations.
€79,200 - €88,000 for someone in a similar cost of market as UK, Germany etc.
If you live in a lower cost of market location, that also moves the pay range.
Apply
If this sounds interesting, please apply Studies by several different sources have shown that on average men will apply for a job if they meet 60% of the application requirements.
If you're not sure you're the right fit, apply anyway and let us know what you bring to the table.
We'd love to hear from youWe're all about being transparent and setting clear expectations. That's why we've put together our hiring playbook . There you'll find a sneak peek of who we are and what you can expect in our hiring process. We recently also open-sourced our employee handbook
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