Digital Marketing Lead - Arden Hills
4 hours ago
Job description
Remote Digital Marketing Lead 12 Months contract
Sigma Inc is currently looking for a Digital Marketing Lead to work remotely.
Duration: Initial 1-year project, potential of conversion to full-time
Hours: 15–29 hours per week or could be more depending on task
Location: Primarily virtual, with some travel possibly
Scope: Own editing execution, manage timelines and schedules, and bring required software/tools; partner closely with Central Marketing
Job Summary:
- This role will focus on enabling Agronomy experts to create impactful video content for grower segments where we are currently underrepresented.
- The position will provide training and best practices for content creation, along with editing video sent in to best meet digital platform strategies.
- Key responsibilities include coordinating digital experiences, improving content through training, managing a content calendar, and video editing.
- This resource will serve as a centralized hub for guidance and support, streamlining the content creation process.
Responsibilities:
- This position is central to modernizing WinField United's go-to-market strategy—creating new digital and local touchpoints, delivering relevant data, and driving growth through innovative training and engagement.
- Content Editing & Execution (50%)
- Creative concepting and development against aligned pillars and social activations outlined within a set plan.
- Edit video content to fit the platform strategies laid out by Central Marketing (i.e. YouTube, SnapChat, etc.)
- Publish/Post approved content across various platforms. Confirm KPIs are in place for measurement.
- Attached searchable metadata to make 'findable' upon search
- Participate in Answer Plot Live events – filming content
- Subject matter expert with editing, familiar with audio, captions, potentially color grading and splicing content into different outputs tailored to target platforms
- Proficient in advanced software and able to provide own software needed to complete work
- Training (25%)
- Provide training on best practices, content improvement & approach
- Provide feedback on improvements for Content creators to make
- Bring new ideas to team on digital learning or engagement
- Share optimization opportunities back to content team and develop ongoing performance narrative to report/train on.
- Own creation of training and standardization platform to cater to a wide range of professionals, both comfortable and uncomfortable with the technology and content needed to relate to target audience
- Project & Timeline Management (15%)
- Partner with regional hubs and national account on planned content – how that aligns with identified big rocks
- Stakeholder alignment (internal and external): content and creative review against business objectives, guidelines, and organized content plan and timelines.
- Digital Experience Coordination (10%)
- Highly skilled with expedited turnaround times during in-season timeframe to ensure relevancy of content
- Service Level Agreement to respond back to content creator within one business day and turn around in-season content in 2 business days
- Spot check and monitor functionality and tracking.
- Measure performance against KPIs and review for real-time optimization opportunities.
Requirements:
- Bachelor's degree in Agriculture, Communications, Media, Marketing or related field.
- Strong editing skills. Ability to plan, execute and obtain digital content from live events.
- Good communication & education skills.
- Creative & adaptable to service many different needs with peaks & trough timing.
- Preferred: 2+ years experience in content creation and social media marketing.
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