Social Media Manager - Washington, United States - The Executive Leadership Council

The Executive Leadership Council

Verified Company

Washington, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

The Executive Leadership Council is the preeminent member organization for the development of global black leaders.

Comprised of more than 800 current and former corporate black CEOs, board members and senior executives at Fortune 1000 & Global 500 companies, entrepreneurs leading top-tier firms, and recognized thought leaders, we open channels of opportunity for the development of black executives to positively impact business and communities.

We are currently seeking a
Social Media Manager to join the Communications & Marketing team in our Washington, DC office.

Position Overview

The Social Media Manager will grow The ELC's online presence and engagement with our online communities, and increase our brand value by elevating our unique ability to create a sustainable Black C-Suite pipeline in corporate America.

They will manage various organizational tools and leverage video, photos, infographics, text and animation across The ELC's social media platforms.

This role will report directly to the Sr. Director of Communications and work closely with all departments within the organization.

ESSENTIAL JOB FUNCTIONS & KEY OUTCOMES

Digital & Social Media Management

Create The ELC's social media strategy to raise The ELC's profile on current and emerging social networking platforms.
Design and execute regular social media campaigns that are tailored to ELC's audiences, leveraging best practices, emerging trends by platform, data and analytics.
Define KPIs and KRAs for all social media campaigns.
Utilize social media measurement and monitoring tools to evaluate the effectiveness of our strategy and recommend additional initiatives for engagement and member adoption.
Report performance of all social media campaigns and assess against goals for efficient ROI and KPI management.
Perform regular audits to assess accuracy and effectiveness of social media content across platforms.
Maintain overall brand consistency and ensure timeliness of social media content updates.
Coordinate all aspects of daytoday community engagement on our social media channels.
Ideate on content with crossfunctional staff for The ELC's membersonly platform, My ELC.
Provide reasonable responsiveness to ELC's Communications inbox and cascade crossfunctional information.

Communication & Event Coordination

Ability to craft simple narratives for marketing materials and campaigns.
Support communications, public relations and eventplanning for membership programs and special events.
Support tracking/monitoring of The ELC and our members in the news media.

General Duties

Contribute to the achievement of established department goals and objectives and adhere to department policies, procedures, quality standards, and safety standards.
Maintain current professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing professional networks, and participating in professional associations.
Ability to work in a fastpaced office environment, demonstrating a flexible approach with short deadlines.
Promote a culture of high performance and continuous improvement that values learning and a commitment to quality improvement.
Ability to maintain high project organization, multitask, and a focus on quality of results with attention to detail in a fastpaced environment.
Create and manage a seamless information sharing workflow within the Marketing & Communications department and the overall organization.
Perform other duties as needed.

EDUCATION, EXPERIENCE & CREDENTIALS

A
Bachelor's Degree in Marketing, Communications, Public Relations, or another relevant academic discipline
A
minimum of 35 years progressive responsible experience in creating social media content
A
minimum of 24 years of progressive responsible experience in creating & executing social media & digital marketing strategies.
A
minimum of 12 years of progressive experience in organic & paid social media campaign strategy and execution from organizational growth, visibility, and engagement

COMPETENCIES
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Mission Alignment & Awareness: Has a passion for and commitment to opening channels of opportunity for the development of Black professionals to positively impact business and local communities; contributes to the organization by understanding and aligning actions with the organization's goals, core functions, and values.
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Marketing Operations: Applies a strong understanding of the required reporting for different marketing functions and for the organization's Key Performance Indicators (KPIs); analyzes large amounts of data from multiple sources, including the organization's CRM data, to observe trends or strengths and weaknesses within the data set; develops research and analysis reports that follows the organization's data collection and maintenance policies; consistently follows the organization's data collection and mai