Manager - Advertising - Atlantic City, United States - Bally's Atlantic City Casino Resort
Description
Oversees the design and implementation of advertising campaigns to ensure they meet the needs of the target audience.- Develops and oversees marketing strategies for integrated campaigns including OOH, onsite, social media, PR and digital marketing.
- Develops digital/social media strategies to support advertising campaigns.
- Manages and oversees campaigns and analyzes results from each campaign to determine what was successful and what to improve on
- Maintains and updates status production schedules.
- Develops and executes strategic marketing plans through appropriate marketing channels.
- Controls the advertising budget to manage expenses and maximize the return on investment.
- Negotiates contracts related to advertising efforts.
- Leads brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements.
- Manages freelancers who handle outsourced creative work.
- Maintains uptodate knowledge on industry trends.
Education:
Preferred
- Bachelors or better in Marketing or related field
- Bachelors or better in Communication or related field
Licenses & Certifications:
Required
- NJ Casino EE Registration
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