- Own and manage monetization tools for your retail media network client like a rate card, margin tracking, and business case forecasting
- Develop strategic roadmaps and test plans, orchestrating across all functional groups to ensure holistic management
- Translate objectives from client and account leadership into strategy and tactics for eRetail channels.
- Demonstrate eRetail thought leadership by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and playbooks.
- Work with Retail Media Network client teams to identify and understand their needs, campaign performance, and opportunities to grow the relationship.
- Provide management and coaching of Managers and Analysts supporting your account; managing task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities. Oversee performance evaluations and feedback.
- Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights
- Mastery of all Campaign Management and Planning & Optimization functional responsibilities
- Deliver against functional responsibilities in a strategic and self-guided manner, on high volume of accounts, larger scale client/Media programs
- Deliver consultative messaging (both written and verbal) to senior leaders in an articulate and strategic manner
- Past proficiency within Paid Social Platforms (Facebook/Instagram Power Editor, Twitter, Pinterest, Snapchat, LinkedIn Ads)
- Past proficiency within DSPs to run Video & Display (Google's DV360, MediaMath, Amazon DSP, Verizon/Oath, TTD)
- Ideal to have in-platform execution / working knowledgein Walmart Media Group, Target's Roundel, Criteo, InstaCart, etc.
- Experience with all facets of eRetail channels: retail, content, media, and platform nuances
- Proficient user of digital ads trafficking tools (DCM)
- Proficient user of Microsoft Office suite, especially Excel (can perform complex functions) and PowerPoint
- Digital media strategy and plan development
- Demonstrated collaborative approach to success through partnerships, where individual success is part of team and client success.
- Ability to draw conclusions and devise strategic recommendations based on data analysis and findings
- A desire to "change the game" and think outside of the box with enthusiasm for the future of eRetail/Retail Media Networks and building that future with us
- Client management, consultative selling skills, and the ability to interact at all levels of management, including the executive level, to advocate and influence direction
- Experience managing, developing and hiring talent
- Bachelor's/advanced degree from an accredited college or university
- Resource and people management
- Cross discipline coordination and management
- Policy and best practices contributor
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Data Management Lead - San Francisco, CA, United States - Merkle
Description
Senior Director Monetization Lead, Specialty Retail**- Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.
For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.
The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.
Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.
With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC.We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.
Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Job Description:
The Senior Director of Retail Media Monetization will be the go-to Retail Media Network expert, leading strategic management of a retail media network for a specialty retailer.
You will act as the central hub of collaboration and retail media expertise across several departments/resources including senior level colleagues at Merkle, leading decision making with an eye for driving profitable innovation.
You will work directly with senior level business leaders at your Retail Media Network client, in an embedded team model.
You will translate media-led strategies into actionable business insights for your Retail Media Network client.You will be responsible for monetization and go to market strategy, roadmap initiatives and planning for innovation, organizational ways of working design, and B2B2C strategy.
This is a position ideally for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment.
Location is flexible - opportunity to work remotely.*****Lead the development and execution of market strategies for eRetail channels, with a keen understanding of B2B2C market dynamics in retail mediaBusinesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology.
Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good.
Follow us on Twitter @DentsuUSA and visit .Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws.
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