Multicultural Bacardi Regional Ambassador - New York, United States - TEAM Enterprises

TEAM Enterprises

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

WHY YOU'LL DIG YOUR GIG
In short, our purpose at TEAM is to blow people's minds and steal their hearts with incredible brand experiences.

We want you to help us help our brands do amazing, unprecedented, wildly creative things, creating moments that people will never forget and that they will want to share with others.

Making all that great work happen takes a lot of coordination and organization behind the scenes.
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THE TEAM DIFFERENCE

People may forget your witty hashtag and your latest campaign tagline, but they will never forget how you made them feel.

That's because what a brand does is much more important than what it says. Actions speak louder than advertising and marketing. Experiences create real connections that lead to brand love and that's what we do at TEAM.

We're a fun, collaborative, hard-working group with a great office environment which takes care of our employees to ensure that both in work and in life, you experience something greater.

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WHAT YOU'LL DO

As part of La Gran Familia of Brand Ambassadors, you embody and serve as the face of Bacardi's portfolio of brands and display tremendous knowledge of all spirit categories.

Multicultural Regional Ambassadors serve as an extension of the sales and marketing teams to increase and elevate the awareness of their brands through key culturally relevant programs that support underrepresented communities and be visible at national trade events, both in the on
- and off-trade channels. These roles will be inclusive and focus on the Black, Latin, Asian, and LGBTQ+ communities.

Collaborate with the BUSA Multi-Cultural RMMs to ensure all objectives are being achieved
Establish credibility with Multi-Cultural trade through Moments that Matter programming
Connect Bacardi portfolio of brands through culturally relevant education & programming
Inspire key Multicultural trade through mentorship and coaching to elevate underrepresented communities
Manage and collaborate with onpremise Multicultural partners developing creative solutions to help drive business and growth for our brands through intentional programming
Generate Bacardi Portfolio awareness while educating Multi-Cultural trade in the ontrade channel, including key customers, by bringing to life brand programs to life (e.g., social media, events, happy hours, training, dinners, etc.)
Manage a Multicultural focus account list across the home market while supporting other markets from a regional perspective
Focus on education and engagement around Bacardi's portfolio of brands to help drive recommendations
Actively use social media to drive trade and consumer engagement creatively and organically.
Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brand.
Lead projects and present disruptive ideas that give the Bacardi Portfolio a competitive advantage and highest return on investment.
Ensure the delivery of programming objectives on time and on budget.
Effectively report all financial transactions and commitments to the Advocacy leadership team in a timely manner.
Utilize the PULSE Reporting Tool to plan, manage, and report on all activity in the field.
Provide requested materials for a recap of all events in a timely manner.

WAYS TO STAND OUT IN THE CROWD
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Must reside in California:

High School Diploma; Bachelor's degree preferred
Must have Bartender and/or Hospitality management experience
Bar manager/beverage director/onpremise consultant experience and/or 7 + years of work experience in the hospitality industry is desirable
Culturally connected in your home market to identify relevant events/activations to support
Preferred brand ambassador experience and/or experience as a brand consultant.
Expertise & passion in the hospitality industry and competition in your respective brand category
Deep understanding of cocktail development, execution, and facilitating drink consultancy for our key customers.
Comprehensive understanding of the onpremise universe and ability to leverage partnership and custom programming to drive commercial performance
Have the acumen to build relationships with business owners, bartenders, influencers, and consumers in the Multicultural space
Ability to manage multiple projects and manage assigned budgets.
Influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also delivering impactful presentations in front of groups of people, including executives, distributor partners, vendors, and customers (both internal and external) at all levels of an organization.
You can captivate audiences through powerful storytelling and impactful presentations.
You are an exceptional host and ensure an incomparable experience.
You are creative and completely original in your style and approach but