- Interest in both people and search marketing: It's not just about finding information on Google, but understanding the motivation behind the search queries.
- Curious mindset: Beyond knowing what happened, you are driven to understand why it happened.
- Passion for assisting businesses and nonprofits in their growth: Recognizing the vital role of businesses and nonprofits in communities, you are dedicated to supporting their success.
- Task and project management to support digital marketing campaigns.
- Executing and analyzing paid campaigns on platforms like Google, Bing, and Social Media.
- Continuous optimization of digital campaigns through various strategies like A/B testing, content management, and keyword research.
- Evaluating lead attribution and tracking data from digital campaigns.
- Collaborating on research, ad copywriting, optimization efforts, and client meetings.
- Monitoring campaign performance, providing recommendations for enhancements, and maintaining KPI dashboards.
- Staying updated on best practices for managing PPC, SEO, LBL, and social platforms.
- Conducting website analysis for content and keyword optimization needs.
- Preparing client-facing documents and presentations.
- Experience in optimizing search and digital marketing channels.
- Preferably Google Ads and Google Analytics certification.
- Proficiency in Google Tag Manager.
- Excellent written and verbal communication skills.
- Ability to present data and ideas effectively.
- Experience in executing large-scale campaigns.
- Analytical mindset with a client-first approach.
- Bachelor's degree in marketing, communications, business, English, or related field.
- 1-2 years of experience in search or digital marketing.
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Digital Marketing Specialist - Akron, United States - Full Spectrum Marketing
Description
Job Description
FSM is looking for a Digital Marketing Specialist to join their team. As a Digital Marketing Specialist at FSM, your main responsibility will be ensuring the success of client partners' digital marketing campaigns. You will be involved in implementing digital marketing strategies, focusing on both paid and organic search engine marketing. To excel in this role, you need to understand the importance of search marketing, research, reporting, and the overall business impact of your work.
Key Qualifications:
Primary Responsibilities:
Skills Required:
Education and Experience:
About FSM:
At Full Spectrum Marketing, we provide equal employment opportunities and promote a work environment free from discrimination. We value diversity and inclusion in all aspects of employment.