Marketing Specialist - Tucson, United States - Chick-fil-A I-19 and Irvington

Chick-fil-A I-19 and Irvington
Chick-fil-A I-19 and Irvington
Verified Company
Tucson, United States

4 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

The Marketing Specialist position consists of:

  • Creating and executing a strategic marketing plan that spurs sales and brand growth for the restaurant (i.e., increase transactions, check averages, outside sales)
  • Strengthening the restaurant's digital & social presence to build emotional connections with Guests and escalate reach & awareness
  • Building, teaching, and developing the broader restaurant team's marketing mindset
  • Partnering with the COO & CEO to strategically lead and grow the business
  • Learning and living the ChickfilA Way (e.g., culture, values, mission, etc.)
  • Directing a team of marketing executors and specialists to deliver on the growth strategy's objectives and initiatives
  • Collaborating with Operations to understand capacity, design solutions, and develop an effective restaurant
  • Developing and leading systems to ensure the healthy growth of sales (i.e., training Team Members to personalize orders, following up with catering Guests, etc.)
  • Managing the budget, including donation allotments and digital offers, to maintain business costs
  • Providing weekly sales reports to the Executive Leadership Team
  • Occasionally leading the organization and execution of staple restaurant events (i.e., Daddy Daughter Date Night)
  • Analyzing Guest data, data trends, and key performance indicators (KPIs) to track and evolve marketing strategy
  • Carrying out a Customer Relationship Management (CRM) program with those who frequently engage with the catering business
  • Continuing to learn and grow professional skill set while simultaneously elevating the team's mindset
  • Supporting the Operations team during rush hours and for large orders
  • Developing and maintaining strong relationships with key influencers in the community to increase brand awareness and sales.
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