E-Commerce Marketing Coordinator - Cedar Knolls, United States - MYOS CORP

Description

Job Description

Job Description

About the Job:

MYOS CORP is seeking a qualified eCommerce Marketing Coordinator to support in developing and optimizing successful, long-term digital marketing strategies. Reporting directly to the eCommerce Director & CMO, you'll be responsible for implementing online marketing strategies to drive traffic, engagement, and sales on our B2C & B2B eCommerce Shopify Plus platform. They will work closely with the marketing team to develop and execute digital campaigns, optimize the online shopping experience, and analyze performance metrics to continuously improve results.

As an eCommerce Marketing Coordinator, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. Provide forward-thinking ideas to build and maintain a strong company web presence.

In this role, you'll be responsible for:

Digital Campaign Management: Planning and executing digital marketing campaigns aimed at promoting products, enhancing brand visibility, and driving sales. You'll closely monitor campaign performance, using data-driven insights to make adjustments and optimize results. Additionally, you'll oversee paid social media advertising accounts and develop/manage paid media and ad campaigns, focusing on both 1st party and 3rd party audience development and management strategies.

Customer Acquisition: Manage and unify diverse marketing channels including digital, social media, events, and more, while exploring non-obvious and novel growth opportunities to yield the most growth in our customer base and brand awareness as efficiently as possible.

Content Creation and Management: Creating compelling content across various digital platforms, including website product pages, blog posts, social media, and email marketing campaigns. You'll also manage product listings, descriptions, and imagery to ensure alignment with brand guidelines and accuracy. Collaboration with creative teams will be essential in developing multimedia content like videos, infographics, and interactive features. Additionally, you'll monitor competitors to glean insights and generate innovative ideas to differentiate our offerings.

SEO and SEM Optimization: Implement SEO best practices to bolster organic search rankings and bolster website traffic. You'll also oversee pay-per-click (PPC) advertising campaigns, ensuring they effectively target audiences and meet conversion objectives. Conducting thorough keyword research, monitoring competitor activities, and staying abreast of industry trends will inform your optimization strategies. As well as, implement copywriting enhancements to further improve organic SEO rankings, ultimately enhancing overall digital visibility and success.

Customer Experience Enhancement: Enhancing the online shopping experience and refining website usability. You'll spearhead the implementation of A/B testing and user feedback mechanisms to iteratively optimize website design, navigation, and functionality. Actively identify opportunities to personalize content and recommendations based on customer preferences and behavior. A background and understanding of HTML, CSS is essential, while experience in a UX builder is considered a valuable asset.

Analytics and Reporting: Tracking key performance indicators (KPIs) including website traffic, conversion rates, and customer acquisition costs. You'll use this data to generate regular reports and dashboards, effectively communicating insights, trends, and actionable recommendations to stakeholders. Leveraging web analytics tools such as Google Analytics, you'll analyze data to identify optimization opportunities and drive continuous improvement. Additionally, you'll forecast sales performance trends and take proactive measures to enhance our market segment presence.

eCommerce Management: Management of shopping feeds and catalogs across various ad tech and social media platforms. You'll be tasked with building and maintaining a comprehensive digital marketing roadmap spanning both consumer and B2B segments. Additionally, you'll play a key role in troubleshooting website improvements and designs, ensuring alignment with best practices and staying updated on all Shopify Plus updates and enhancements.

Strong Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in eCommerce marketing, preferably in Shopify Plus background
• Proficiency in digital marketing channels such as SEO, SEM, email marketing, sms marketing, and social media advertising.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Familiarity with eCommerce platforms (e.g., Shopify, Wordpress) and content management systems (CMS).
• Experience with web analytics tools (e.g., Google Analytics, GA4) and marketing automation platforms (e.g., HubSpot, Klaviyo) is a plus.

Key Attributes We Admire:

Dog or Cat Person: We're seeking someone who shares a love for furry companions, be it dogs, cats, or anything with four-legs

Detail-Oriented: Sharp focus on the finer points, with a focus on quality, accuracy, and take great care to address them.

Organized: Ability to manage multiple projects and priorities.

Creativity: Thinker with a passion for innovation and continuous improvement. Strong background in good design practices and an understanding of the use of Photoshop or Canva.

Innovative Approach: Knowledge of current digital marketing trends and best practices. Flexibility to adapt to changing business needs and priorities.

What You'll Love about MYOS:

Hybrid: Working in a hybrid environment offers the best of both worlds, blending the flexibility of remote work with the camaraderie and collaboration of an office setting.

Small but Mighty: Working in a small team fosters a dynamic and collaborative environment where each member's contributions have a significant impact. It allows for a more direct line of communication and fosters a sense of camaraderie as we collectively work towards shared goals.

Mission-Driven: We're passionate about revolutionizing the muscle health industry, firmly believing in the transformative impact of our products. Our unwavering commitment to quality and efficacy is rooted in our belief in the bond between humans and pets, striving to enhance their well-being. With every innovation, we aim to empower individuals to enjoy more enriching time with their furry companions.

Company DescriptionMYOS CORP, "The Muscle Company", is a Cedar Knolls, NJ-based advanced nutrition company that develops and markets products that improve muscle health and performance. MYOS is the owner of Fortetropin, a fertilized egg yolk-based product manufactured via a proprietary process to retain and optimize its biological activity. Fortetropin has been clinically shown to increase muscle size, lean body mass and reduce muscle atrophy. MYOS believes Fortetropin has the potential to redefine existing standards of physical health and wellness and produces muscle health support products featuring Fortetropin under the names of Yolked, MYOS Canine Muscle Formula, (Regular & Vet Strength) and MYOS Feline Formula. For more information, please visit

Company Description

MYOS CORP, "The Muscle Company", is a Cedar Knolls, NJ-based advanced nutrition company that develops and markets products that improve muscle health and performance. MYOS is the owner of Fortetropin, a fertilized egg yolk-based product manufactured via a proprietary process to retain and optimize its biological activity. Fortetropin has been clinically shown to increase muscle size, lean body mass and reduce muscle atrophy. MYOS believes Fortetropin has the potential to redefine existing standards of physical health and wellness and produces muscle health support products featuring Fortetropin under the names of Yolked, MYOS Canine Muscle Formula, (Regular & Vet Strength) and MYOS Feline Formula. For more information, please visit