Manager, Data - New York, United States - Warner Bros. Discovery
Description
_Every great story has a new beginning, and yours starts here._
_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._
Who We Are
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
Manager, Data & Targeting Ad Product
Warner Bros.
Discovery is looking for an enthusiastic, focused individual to help develop, execute and scale new ideas into incredible products that will drive our digital ad business forward across the Streaming, News, Entertainment, and Sports divisions.
The Data & Targeting Ad Product Manager will lead the ideation, development, and sales enablement of data-driven targeting opportunities, combining WBD's reach, assets, and rich consumer data to create effective targeting solutions for brands.
We are looking for an experienced, innovative thinker with knowledge and passion for digital media, storytelling and advertising trends.This position will be responsible for the strategic development and execution of targeting products across CTV, web, and mobile app.
Key Responsibilities:
- Develop consumerfirst targeting and data insights capabilities in support of driving success for our advertising partners
- Leverage strong analytical skills and an inquisitive nature to identify, design and execute an iterative product development and optimization pipeline
- Ability to research consumer and advertiser trends to qualify product development decisions
- Define and analyze KPIs that inform the success of products and efficiency of operations
- Collaborate with Brand Product and Technology Teams on strategic and technical integration of ad products into their platforms
- Evangelize the value of WBD's data & targeting capabilities across our ad product suite internally and externally
- Partner cross functionally to define and optimize materials and processes to streamline the sale, execution, and maintenance of products
- Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget
Qualifications:
- 4+ years of digital media, ad operations, or product management experience
- Familiarity with large datasets and AI / MLdriven optimization models and algorithms is a big plus, specifically within the digital and linear advertising ecosystem/domain
- Advanced expertise in Excel; and BI tools such as Looker, Tableau, etc. is also a plus
- Experience with and knowledge of buyside and/or sellside advertising data, digital ad serving and automated buying technologies for segmentation, targeting and insights against advertising use cases
- Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
- Experience setting up processes for project intake and monitoring of and reporting on product health and success
- Excellent communication skills and a proven collaborator; ability to work comfortably and successfully with technical and nontechnical colleagues
- A strong bias toward action and can break down complex problems into steps that drive product development
- Proven ability to independently build relationships, influence others and resolve challenges with internal & external teams
- Experience and demonstrated ability in understanding and discussing technical concepts and associated tradeoffs, in a rapidly changing environment
How We Get Things Done
The Legal Bits
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required.
Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance.
Base pay is just one component of Warner Bros. Discovery's total compensation package for employees.Pay Range:
$70, $130,000.00 salary per year. Other rewards may include annual bonuses, short
- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
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