Assistant Director of Marketing, College of Liberal - West Lafayette, United States - Purdue University

Purdue University

Verified Company

West Lafayette, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Req Id:31484
Job Title:
Assistant Director of Marketing, College of Liberal Arts
Job Summary

The Assistant Director of Marketing for Purdue Liberal Arts is a key role within the Marketing and Communication team of the College of Liberal Arts.

This position leads the creation of innovative marketing campaigns, digital content, and promotional materials while working closely with the Communication Manager and other team members in identifying target audiences, analyzing market trends, and evaluating the effectiveness of marketing efforts through data-driven insights.

The Assistant Director of Marketing collaborates with internal stakeholders across departments and schools within the College of Liberal Arts to ensure alignment with overall marketing objectives.

This position requires a strong understanding of branding principles, digital marketing techniques, and project management skills.

The Assistant Director of Marketing should demonstrate creativity, strategic thinking, and a passion for higher education and the liberal arts.

They must be adept at multitasking, meeting deadlines, and adapting to changing priorities in a fast-paced environment.

Overall, the Assistant Director of Marketing for Purdue Liberal Arts plays a pivotal role in enhancing the visibility and reputation of the College of Liberal Arts, driving student recruitment, fostering community engagement, and advancing the overall mission of Liberal Arts scholarship at Purdue University.

Duties and Responsibilities:

Contribute to the development of goals and comprehensive marketing strategies: Lead the management and execution of marketing strategies tailored to Purdue University's College of Liberal Arts, aligning with overarching objectives and goals.
Supervise digital marketing and communication efforts: Oversee the college's digital footprint, including social media platforms, official websites, and online advertising campaigns, to ensure effective communication and engagement with target audiences.
Establish visual and publication standards to align with the

Purdue Brand:

Establish and maintain visual communication standards that reflect Purdue University's mission and values, ensuring consistency and professionalism across all printed and digital materials.

Leadership and talent development: Provide leadership to the Communications and Marketing team, mentoring staff to excel in their roles, fostering a culture of innovation and excellence, and promoting professional development and growth opportunities.

Qualifications:

Required:

BA/BS required, preferably in marketing, communication, business/management, or related field.

Preferred:

Experience in higher education.
Digital marketing experience.
Must be capable of managing complex processes and multiple, concurrent projects, supervising fulltime employee(s) and undergraduate students, interacting positively with diverse populations, thinking creatively, and working independently.
Ability to manage the image of the College of Liberal Arts portfolio of programs (which may include Undergraduate, Graduate, Online, and Dean's Initiative programs as assigned) and promote them using a full range of marketing, promotional, and social media techniques and strategies.
Experience working in content management systems.
Additional Information
Purdue will not sponsor an employment related visa for this position
A background check will be required for employment in this position
FLSA: Exempt (Not Eligible For Overtime)
Retirement Eligibility: Defined Contributions Waiting Period
Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply

Benefits of a Purdue Career: