Product Marketing Director, Buyer and Seller Solutions - San Mateo, United States - Visa Europe

Description

**Product Marketing Director, Buyer and Seller Solutions**

Marketing & Communications

Full-time

Date: Job Number: REF001711W **Company Description**

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

**You're** an Individual. **We're** the team for you. **Together**, let's transform the way the world pays.

**Job Description and Responsibilities**

As a product marketing director at Visa, you will be the glue that binds our product strategy to the strategy and tactics needed to drive commercial success, ultimately delivering measurable outcomes. You will be an evangelist of Visas products and solutions to our customers, and you will play an integral role in the lifecycle of Visas product and solutions portfolio.

You will be expected to work cross-functionally to develop a deep understanding of our audiences, solutions and use cases, including:

Knowing and understanding our clients better than they know themselves, including what they need and how they make their buying decisions

Having extensive insights on our competitors, what they are doing today and where they are going in the future

Developing a deep understanding of market dynamics - including consumer needs and trends

In collaboration with our global and regional marketing and communications teams, you will lead accountability for building comprehensive, data-driven marketing programs that drive awareness, interest, and demand, and implementing those programs in partnership with regional Product, Sales, Marketing and Communication teams. Attention to detail and eye for quality are critical to your success and are imperative in your ability to represent the brand in everything from product development and design to communications. Further, you will take a leading role in defining how we will measure progress in this area, partnering with both business partners and the Insights & Analytics teams to define and initiate measurement disciplines.

**Key Responsibilities:**

Yoi will lead development of marketing strategies, working closely with all regional and global teams to engage our clients and deliver against Visas business and marketing goals

Be the expert on our buyers, and their advocate inside Visa -- who are they, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging

You will develop marketing that frames value propositions, sets forth positioning and messaging, and activation strategies

You will direct and manage agencies to accomplish strategic marketing projects to support the business

Partner with Communications and Regional teams to identify & pursue priority opportunities to support the growth of our Buyer and Seller Solutions

You will work closely with internal stakeholders to align on shared strategy and approach to educating decision makers and influencers. Build supporting marketing collateral to enable those plans.

Partner with our marketing and communication teams to position Visa as a leader in the payments industry

You will continuously review market landscape and recommend, develop, and implement new creative approaches to growing the Visa business

Be a Visa brand advocate, working across Brand, Product, UX/UI and sales teams to develop and integrate prominent Visa branding that enhances the customer experience and helps drive attribution back to Visa for helping deliver the experience

You will develop sales enablement and audience educational content to support Visa regional sales and partners sales teams

**Qualifications**

**Basic Qualifications:**

10 or more years of work experience with a Bachelors Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA) with focus in the field of product marketing.

**Preferred Qualifications:**

10-12 or more years of work experience with a Bachelors Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA)

8+ years progressively responsible business experience in Product Marketing, ideally related to payments technology

You are a strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and urgency

You are customer-focused mindset, with a demonstrated track record of discovering key insights and using them to advance business outcomes

Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact

Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

Strong planning, organizational and problem-solving skills

Solid financial and analytical acumen with strong ROI orientation

Proven ability to implement strategic initiatives with efficiency, professionalism and with demonstrated trouble shooting / problem solving skills.

**Additional Information**

**Work Hours:** Varies upon the needs of the department

**Travel Requirements:** This position requires travel 5-10% of the time.

**Mental/Physical Requirements:**

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

*Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.*

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