Digital Marketing Specialist - Bedford, United States - 1-Stop Design Shop, Inc.

Description

Benefits:

• Competitive salary
• Flexible schedule
• Opportunity for advancement
• Paid time off
• Training & development

Job Summary

Responsibilities

• Develop and execute effective local SEO strategies for small business websites, including onpage optimization, technical SEO, keyword research, competitor analysis, and content strategy.
• Conduct regular site audits, track and report on key SEO metrics, and identify opportunities for optimization.
• Monitor and analyze site traffic and user behavior to identify trends, insights, and opportunities for improvement.
• Create, Launch, Manage, optimize, and organize PPC campaigns for clients, primarily in Google Ads
• Collaborate closely with other departments to ensure the message and vision of the company are being communicated properly.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.

Requirements and Education:

• At least 25 years of SEO experience, with a focus on local small businesses.
• Experience with website analysis tools, such as Google Analytics, Google Search Console, and others.
• Strong understanding of onpage optimization, technical SEO, keyword research, link building, and content strategy.
• Ability to work independently and collaboratively in a fastpaced environment with an openness to providing and receiving team feedback.
• Active team and client communications
• Strong copywriting and copy editing skills
• Proficiency with major digital marketing channels and social media tools (Google Ad Platform, Meta Business Suite, iContact, SocialPilot, HubSpot, etc). Paid social experience a plus.
• Proficiency with photo and video editing tools (Canva, Adobe)
• Experience with WordPress/Elementor.
• Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect.
• Excellent analytical, problemsolving, and communication skills.
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO best practices.
• Experience in an agency setting, creating custom SEO reports, and facetoface client reporting is a plus
• Bachelor's (preferred)

Benefits/Perks

• Competitive Compensation
• Excellent Work Environment
• Career Advancement Opportunities
• Creative Casual dress code
• Laidback work environment
• Flexible schedule
• Committed to an effective work/life balance for all employees

About 1-Stop Design Shop:

We are a fast-growing, full-service digital marketing and design agency.

We are
One-Stop That Has It All, providing branding, design, custom printing, apparel, promotional items, web design, SEO, pay-per-click management, and social media management services to small to medium sized businesses.

_We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees._