Jobs

    Marketing Analytics Sr. Director - Hillsboro, United States - First Tech Federal Credit Union

    First Tech Federal Credit Union
    First Tech Federal Credit Union Hillsboro, United States

    3 weeks ago

    Default job background
    Description
    The Marketing Analytics Senior Director


    is responsible for leading the development and execution of data-driven insights, models, and strategies across the organization, including Marketing, Product Development, and lines of business.

    This position leverages data, models, and advanced analytics to drive business growth, shape the marketing and product strategies, and enhance decision-making across various segments.

    Here's what you can expect from the job and what you need to be successful:

    Job duties:
    Manage a team of marketing data analysts who will collaborate with cross-functional stakeholders to deliver actionable insights and recommendations for performance improvement across marketing channels

    Facilitate the development of robust business intelligence tools and strategies to optimize usage and deployment of resources to drive business value, including enabling analytics to more effectively find insights that lead to quicker action and better financial performance.

    Partner with the business leaders to define key performance indicators (KPIs) and metrics to track the effectiveness of marketing planning efforts, strategic initiatives, programs, and/or new product/feature launches.

    Create 1-on-1 marketing optimization applications to deliver the right offer to the right customer at the right time to deepen, acquire, and retain customer relationships, and be responsible for creating a higher Return on Marketing Investment (ROMI).

    Collaborate with cross-functional teams including product, pricing, marketing, sales, finance, and digital to identify opportunities for leveraging data insights to drive business growth and operational efficiency.


    Essential skills:
    Minimum 10 years' data analytics and/or data science experience including a minimum of 5 years' experience with marketing data analysis across both paid and owned channels
    Minimum 5 years' experience leading teams including the hiring, development, and coaching of various levels of colleagues
    Advanced experience with and proficiency in advanced analytics tools such as Python, R, SAS, and SQL
    Advanced experience with and proficiency in data visualization tools such as Tableau and Power BI
    Foundational understanding of statistical modeling and machine learning experience
    Experience in financial services or banking experience preferred
    Strategic leadership strength in developing long term people analytics strategies and objectives; ability to proactively identify gaps and opportunities
    Demonstrated ability to distill complex data into relevant, actionable insights for non-technical stakeholders
    Excellent communication skills with the ability to listen and translate complex ideas into a simple design and messaging for an executive audience
    Bachelor's Degree in Data Science, Statistics, Computer Science, or related discipline. Master's Degree in fore mentioned areas preferred

    Location:
    Hillsboro, OR97124(HYBRID)

    Target Compensation in Hillsboro OR:
    $155,000 to $175,000 annually + annual bonus


    Benefits options include:
    Traditional medical, dental, and vision coverage
    401K matching up to 5% per pay period
    Flexible Time Off - FTO
    11 paid federal holidays
    Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)
    What makes First Tech different? Clickto learn more
    First Tech is not currently offering Visa sponsorship for this position

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