Digital Media Associate - Washington, United States - The Aspen Institute

The Aspen Institute
The Aspen Institute
Verified Company
Washington, United States

3 weeks ago

Mark Lane

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Mark Lane

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Description

_The Aspen Institute_
The Aspen Institute is a global nonprofit organization committed to realizing a free, just, and equitable society.

Since its founding in 1949, the Institute has been driving change through dialogue, leadership, and action to help solve the most critical challenges facing communities in the United States and around the world.

Headquartered in Washington, DC, the Institute has a campus in Aspen, Colorado, and an international network of partners.


_Commitment to Diversity, Equity & Inclusion_


To achieve our mission of a more free, just, and equitable society, we commit to working proactively to advance the principles of diversity, equity, and inclusion across our myriad endeavors such as the recruitment, compensation, training, and advancement of staff.

The best people-serving institutions make this commitment, and we seek to be a leader in the ways that we do so and learn from others.

Visit our website to learn more about our commitment and recent actions taken toward building and nurturing a diverse and inclusive environment.


Program Description:


The Communications and Marketing Department creates compelling content to elevate and position the Aspen Institute as a values-based organization that ignites human potential through dialogue, leadership, and action to build understanding and create new possibilities for a better world.

Our creative services team serves as an in-house agency that provides communications and marketing support to the Institute's 40+ programs, initiatives, public events, fundraising efforts, and the president's office.

Learn more at

We function on the foundation of 5 values: Collaboration, Learning, Excellence, Accountability, and Respect or CLEAR. These attributes and behaviors are how we work.

Upholding our department values is of paramount importance as they guide us to thoughtfully engage with our colleagues whilst performing at the highest level.


Basic Function:


The Digital Media Associate is vital in executing the content strategy for specific programs and initiatives at the Aspen Institute.

They are a skilled generalist who can listen to the needs of program partners and develop strategies and content to meet those needs.

They also collaborate with multiple teams to gather information and ensure all content meets the Institute's brand guidelines.

This position reports directly to the Project Manager (Creative Services, Communications &Marketing). The hourly rate for this role is $36.00 /hr. This role is expected to have a 6-month term length, with a possibility for extension depending on manager approval.


In accordance with our Reimagining Work policy, the Design Associate should be willing to be in-person with colleagues a minimum of 40% of the time in the D.C.

office while having the flexibility to work remotely for the balance.


Essential Duties and Responsibilities:


  • Digital Strategy and Content Creation _
  • Collaborate on and manage digital media content calendars for Aspen Institute programs
  • Support programs with the creating and edit content for program websites and the flagship Aspen Institute website
  • Collaborate with internal teams to gather information and ideas for content creation.
  • Social Media Management and Engagement_
  • Maintain posting cadence and engagement for programs' accounts including X, Facebook, Instagram, LinkedIn
  • Partner with programs to develop, write, and edit content optimized for social media
  • Partner with programs to design and create simple, clean, and compelling graphics using Canva
  • Support the launch of announcements, new initiatives, and events with live coverage, social media tool kits, and other content marketing strategies
  • Work with the Audience Insights Specialist on audience targeting, social listening, and engagement using organic strategies
  • Maintain posting schedule and analytics management with a tool like Sprout Social or Hootsuite
  • Create and launch new new social media accounts as necessary
  • Contribute to strategy and implementation of paid digital ad campaigns, as needed.
  • Brand Voice and Guidelines_
  • Maintain a consistent brand voice in all digital content, aligning with the Institute's brand guidelines.
  • Aim to understand each program's goals and voice, targeted for their specific audiences and to ensure consistency across their particular platforms.
  • Data Analysis and Optimization_
  • Partner with the Audience Insights Specialist to proactively find audience opportunities in the data.
  • Collaboration and Communication_
  • Collaborate with peers on the Communications team to ensure the content strategy aligns with our larger enterprise editorial priorities and goals.
  • Collaborate with multiple internal teams and stakeholders.

Knowledge, Education, and Experience:


  • 13 years in digital content creation, social media management, or related roles
  • A bachelor's degree in marketing, communications, digital media, journalism
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