Director, Business Communications - Madison, United States - Anywhere Real Estate

Mark Lane

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Mark Lane

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Description
As the Director, Business Communications, you will report to the Vice President, Business Communications for Anywhere. We drive communications across the Anywhere business, including our franchise and brokerage verticals. You will own the development and implementation of a cross-brand external communications strategy
- along with support for key Anywhere executives - to clearly articulate our strategy and value proposition across all audiences.
Join us


Key Responsibilities:


  • Own and refine Anywhere business narratives, driving alignment across teams and crafting engaging campaigns for communicating the story both internally and externally.
  • Build a strategic event engagement plan that positions the company at the forefront of a fastevolving industry.
  • Support communications planning surrounding timely industry updates, disseminated to franchise owners, affiliated real estate agents, and employees.
  • Forge journalist relationships, craft strategic media outreach plans, secure results, and define success metrics.
  • Develop content strategy to support communications goals.
  • Plan and implement executive communications strategies and thought leadership, including town halls, messages to our networks, and other enterprise communications opportunities.
  • Leverage executive leadership and other senior leaders to help tell Anywhere business stories externally, including PR, thought leadership, bylines and sponsored content, conferences and events, and social media.
  • Collaborate with Anywhere Enterprise and Employee Communications leads as well as Investor, Industry, and Government Relations teams to help translate business strategy, narrative, and progress for their audiences.
  • Help to hone crossbrand communications processes and reporting strategies with an emphasis on aligning comms tactics with business priorities

Qualifications:


  • Bachelor's degree in communications, public relations, journalism or BA and related experience required. 8+ years of corporate communications or agency equivalent required.
  • Experience leading communication teams that uses innovative communications platforms.
  • Providing communications counsel to Clevel leaders and crafting compelling messages and campaigns to drive engagement.
  • Experience delivering impactful communications, including planning, message development and creative communications across various platforms to appeal to a range of audiences.
  • Experience in writing, editing and publishing A+ content, including messaging, video and graphics, and handling a variety of channels to reach audiences where they want to be met

Core Skills:


  • Capability to comprehend sophisticated concepts across real estate industry and synthesize information for internal and external audiences.
  • Self Starter with stellar writing, editing, and verbal communication skills with a passion for editorial excellence and engaging storytelling.
  • Strong presentation skills, exhibiting a highly professional presence.
  • Strong organizational skills and success in leading multiple projects at once.
  • Leadership skills with ability to work creatively as you build and maintain crossfunctional relationships while bringing together different teams and projects.
  • Experience working directly with Clevel executives on critical communications.#LI-DH2
LI-Remote


Exciting News:


EEO Statement:
EOE AA M/F/Vet/Disability


Compensation Range:

$140,000 - $145,000; At Anywhere, actual compensation within that range will be dependent upon the individual's skills, experience, and qualifications.

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