Site Merchandiser - Phoenix, United States - PetSmart

PetSmart

Verified Company

Phoenix, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

About the Team

About the Location

Hybrid Position:

This position may be considered Hybrid based on PetSmart's FlexSmart policy and business needs. A Hybrid work arrangement is considered to be a blend of onsite and remote work activity.

Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs.

About the Job

Site Merchandiser

Responsible for building category specific strategies, flawless execution of digital experiences across the entire funnel, ongoing maintenance, and driving site KPIs.

Stretch projects will be assigned as aligned upon with manager based on developmental focuses and career interests of individual, as well as business needs.

Customer Journey | _Drive visits, clarity, clicks, and conversion across the site, while reducing exit rates_

Owners of category specific experiences with the intent of optimizing the digital path from entry/exit & Cart, learning & utilizing analytics, developing functional expertise, and building cross functional partnerships_

Strategy

Actively provide insights, ideas, and feedback for Annual and Quarterly strategies for area of ownership
Prioritize execution of workload driven by these strategies
Drive proposed shifts based on real time results
Develop, drive, and execute against strategies for projects as assigned

Findability

Partner with Merch and IT to ensure consistent item attribute set up, as well as elevate new capability asks
Partner with Merchandising and Marketing while bringing digital category expertise to the table.
Manage and maintain pages for uptodate assortment and content.
Own page and search optimization by leveraging third party tools, search data, and round table partnership (as relevant for pages owned)
Partner with SEO third party provider(overdrive) to edit/enhance page/content optimization.
Create strategies for linking and execute against them in conjunction with Site Merch and Marketing activations.

Basket Building & Testing

Leverage data, competitive analysis, and cross category partnerships to implement strategies to grow basket size.
Partner with Manager and A/B testing team to develop and implement tests (i.e., personalization) to later turn into tactics

Content (Non-Taxo - Shops, Brand, etc.) | _Digitize key enterprise strategies with custom built pages and content to drive conversion and demand_

Own the detailed endtoend process for priority intake, linking, content, and performance tracking for key experiences_

Strategy

Actively provide insights, ideas, and feedback for Annual and Quarterly strategies led by Manager
Prioritize execution of workload driven by these strategies
Drive proposed shifts based on real time results
Develop, drive, and execute against strategies for projects as assigned

Content Planning & Execution

Manage and evolve necessary priority intake processes and relationships
Create strategies for linking and execute against them in conjunction with Site Merch and Marketing activations
Prioritize items to be featured with relevant cross functional teams, ensuring alignment between partners and inventory health
Own content authoring in Contentful
QA pages to drive a flawless launch
Maintain pages throughout life, inclusive of evergreen experiences

Data & Analytics | _Leveraging qualitative and quantitative data to drive site KPIs throughout the customer journey_

Understand, track, and act upon metrics which elevate successes and opportunities within your area of ownership_

Performance Recapping & Troubleshooting - Category/Content Level

Recap and share key updates on weekly/monthly/quarterly basis (cadence dependent upon business or activation)
Leverage reporting templates, ad hoc reports, and cross functional discussions to ensure consistent understanding of how the business (or experience) performed against relevant comps
Understand trends and act upon insights to take advantage of velocity or mitigate risk
Prioritize actions for your business based on data insights

Competitive Insights Tracking

Actively research, provide insights, and elevate recommended actions based on competitive shopping prioritized based on unique category needs

About the Culture

At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share.

These experiences not only bring new perspectives in shaping our Belonging culture but they're core to PetSmart's success.

Our home office offers outstanding amenities in a fun and rewarding workplace including: