- Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
- Proven 3 plus years of people management experience
- Proven experience in marketing communication, with a focus on strategy development and implementation.
- Strong understanding of digital marketing, social media trends, and analytics.
- Excellent written and verbal communication skills.
- Demonstrated ability to work collaboratively with cross-functional teams.
- Experience in managing external agencies and vendors.
- Strong organizational and project management skills.
- Strategic thinker with strong analytical skills, combined with hands-on attitude
- Intuitive, with strong people and organizational sense with growth mindset
- Affinity for technology
- Proactive, decisive, action-oriented with positive spirit
- Excellent relationship building and excellent communication skills with all levels of an organization
- Strong leadership, coaching, and mentoring skills; motivates, empowers and inspires
- Culturally savvy with international and global experience
- Efficient, solution oriented, pragmatic approach
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Marketing Communications Manager - Baldwinsville, United States - INFICON
Description
Job Description
The successful candidate will lead and manage the ISS marketing communication team and the Americas marketing communication program in collaboration with global marcom, reporting to a VP of Marketing.
The Marketing Communication Manager is responsible for developing and implementing comprehensive marketing communication strategies that effectively promote the organization's products, services, and brand.
This role involves collaborating with cross-functional teams, managing communication channels, and ensuring consistency in messaging to enhance brand visibility and drive business objectives.
Role Accountability:
Strategy Development & Execution:
Develop and implement integrated marketing communication plans aligned with the overall marketing and business strategy.
Collaboratively with product management and global marcom design and execute product and regional marketing strategies that propel the business.
Conduct market research to identify target audiences, market trends, and competitor activities.
Manage the marketing communication budget effectively, optimizing resources for maximum impact.
Messaging and Branding:
Ensure consistency and alignment of brand messaging across all communication channels.
Develop and maintain brand guidelines to uphold the organization's identity.
Content Creation:
Create compelling and engaging content for various channels, including websites, social media, press releases, and marketing collateral.
Collaborate with the content team to produce high-quality materials that resonate with the target audience.
Media Relations:
Cultivate and maintain relationships with key media outlets and strategic partners
Coordinate and manage press releases, media interviews, and other publicity efforts.
Digital Marketing:
Oversee digital marketing initiatives, including email campaigns, social media, and online advertising.
Analyze digital metrics to measure the effectiveness of campaigns and make data-driven recommendations.
Event Management:
Plan, coordinate, and execute marketing events, trade shows, and conferences.
Collaborate with event coordinators to ensure seamless execution and representation of the brand.
Internal Communication:
Facilitate effective communication within the organization, ensuring employees are informed and aligned with marketing goals.
Develop and distribute internal communication programs
Qualifications:
Qualifications
Professional Skills &
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
Proven 3 plus years of people management experience
Proven experience in marketing communication, with a focus on strategy development and implementation.
Strong understanding of digital marketing, social media trends, and analytics.
Excellent written and verbal communication skills.
Demonstrated ability to work collaboratively with cross-functional teams.
Experience in managing external agencies and vendors.
Strong organizational and project management skills.
Competencies:
Strategic thinker with strong analytical skills, combined with hands-on attitude
Intuitive, with strong people and organizational sense with growth mindset
Affinity for technology
Proactive, decisive, action-oriented with positive spirit
Excellent relationship building and excellent communication skills with all levels of an organization
Strong leadership, coaching, and mentoring skills; motivates, empowers and inspires
Culturally savvy with international and global experience
Efficient, solution oriented, pragmatic approach
Additional Information
For New York, the expected salary range for this position is between
$95,000 and $115,000 per year.
In addition, INFICON employees are eligible for a profit sharing bonus with a target of 10%.
The actual compensation will be determined based on experience, location, and other factors permitted by law
INFICON provides a dynamic work environment that promotes diversity, equity, and inclusion. Our employees experience ongoing green initiatives, flexible work hours, and a variety of health and wellness programs.
INFICON's forward-thinking approach offers countless opportunities to design, support, and manufacture a diverse product portfolio that expands globally. Our Lean and Agile work environment offers competitive compensation, relocation assistance, a discretionary bonus, and generous employee benefits; major medical, dental, health, vision, 401K, vacation and sick time, tuition reimbursement, and more
INFICON is committed to ensuring that our online application process provides an equal opportunity to all job seekers that apply without regard to race, religion, ethnicity, national origin, citizenship, gender, age, protected veteran status, disability status, genetic information, sexual orientation, or any other protected characteristic.
here
and
here
to reaffirm this commitment.
INFICON, Inc.
strictly complies with all aspects of the Export Administration Regulations ('EAR'), including those sections dealing with deemed exports to foreign nationals.
QualificationsProfessional Skills &
Qualifications:
Competencies:
For New York, the expected salary range for this position is between
$95,000 and $115,000 per year. _In addition, INFICON employees are eligible for a profit sharing bonus with a target of 10%.
INFICON provides a dynamic work environment that promotes diversity, equity, and inclusion. Our employees experience ongoing green initiatives, flexible work hours, and a variety of health and wellness programs.
INFICON's forward-thinking approach offers countless opportunities to design, support, and manufacture a diverse product portfolio that expands globally. Our Lean and Agile work environment offers competitive compensation, relocation assistance, a discretionary bonus, and generous employee benefits; major medical, dental, health, vision, 401K, vacation and sick time, tuition reimbursement, and more
INFICON is committed to ensuring that our online application process provides an equal opportunity to all job seekers that apply without regard to race, religion, ethnicity, national origin, citizenship, gender, age, protected veteran status, disability status, genetic information, sexual orientation, or any other protected characteristic.
INFICON, Inc.
strictly complies with all aspects of the Export Administration Regulations ('EAR'), including those sections dealing with deemed exports to foreign nationals.
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