Manager Category Development - Phoenix, United States - Heineken

Heineken

Verified Company

Phoenix, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

We Go Places How about you?

Location:
Phoenix, Arizona

Function:
Commerce

Sub

Function:
Commerce

Sales
Trade Marketing

Type of contract:
Permanent

About the Role:

The Manager, Category Development is responsible for growing category and brand volume and increasing revenue through the development and delivery of industry-leading category insights for retailers and distributors.

This role is accountable for developing compelling sell stories that are supported by data resources for insight-led presentations and forging internal and external relationships to win with distribution and assortment, category business reviews, space planning strategies, and innovation introductions that drive achievement of HUSA goals.

Key Responsibilities:

Deliver relevant, localized category insights and trend analyses to customers and assigned HUSA Chain Accounts team.
Drive the regional and channel strategies by developing and telling stories of value to demonstrate 'Why Heineken USA' that are supported by the integrated use of all data resources; develop this into presentations that engage and motivate the intended audience.
Proactively identify insights and ensure sales and category teams are provided with compelling and consistent strategic direction that will increase distribution and achieve HUSA goals.
Partner with distributors by providing relevant data and analytical support to empower datacentric storytelling to enhance their retail execution in support of both their success and the HUSA portfolio.
Deliver effective data storytelling to drive and support HUSA assortment and space planning strategies and capitalize on category and highend volume opportunities.
Utilize insights to offer category validatorship to customers demonstrating category objectivity while driving customer trust and increased distribution
Support senior level stakeholders with strategic insights, delivered in a way they can use to directly share with retailers or distributors.
Support development of the HUSA sales programs as needed, including delivery of postpromotion analyses.
Collaborate with the Marketing team to identify shopper insights and opportunities.
Create and share best practices across the department and company to improve overall company performance.
Work with Revenue Management / Pricing at a regional level as necessary to develop strong strategies and presentations.
Prepare for, attend, and participate as required in customer quarterly business reviews, promotional planning meetings, and joint business planning workshops.
Participate in biweekly sales team meetings, monthly category team meetings, and monthly RVP/Regional Marketing Director meetings.
Contribute as required to monthly regional score carding and innovation score carding.
Work with distributors to develop and execute trainings for distributor personnel, including data analysis skills to increase distributor success in selling the HUSA portfolio.

Global Leadership Competencies Required:

Heineken USA believes that the quality of its people is a distinct competitive advantage.

This position will be required to consistently demonstrate and support the below competencies:

Competency

Description
**Core
Category, Portfolio & Brand Understanding

The ability to understand the drinks category, brand and portfolio strategies and objectives and incorporate them into Category Vision, Customer/Channel strategies and Execution plans.

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Channel, Competitor and Shopper Understanding & Insights

The ability to understand channel trends and dynamics, competitor strategy and tactics and shoppers & consumers to effectively incorporate them into channel and customer strategies and plans.

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Customer at the Center

The ability to consistently generate customer insights that drive winning customer strategies and plans, increase customer engagement and improve Customer Satisfaction

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Route to Market Strategy & Understanding

The ability to drive the availability of our products and service our customers via an optimal mix of direct, indirect and digital channels, optimising total value chain profitability.

Channel & Customer Development

The ability to efficiently manage & develop fragmented trade customers from planning through to execution

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Distributor Management

The ability to effectively and efficiently select, manage and develop distributors to deliver our Route to Consumer strategy.

Key Customer Development

The ability to create and implement clear strategies, joint business plans and execution standards with Modern Trade Key Customers.

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Revenue & Profit Growth Management

The ability to maximize mutual value growth (revenue and gross profit) for our Portfolio across Channels / Customers, by using data & analytics and a cost optimization mind-set.

Sales Performance Management

The ability to effectively and efficiently cover the market through a performance and data driven, customer centric an