Creative Director, Copy - Austin, United States - Whole Foods Market

Whole Foods Market
Whole Foods Market
Verified Company
Austin, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

You'll be working daily with your counterparts in Design, Art Direction and Packaging to deliver marketing campaigns, launch new programs, and overall drive brand awareness, sales, and customer retention for Amazon Fresh.


You'll be responsible for building relationships with business partners on both the Amazon and Whole Foods teams and must be able to pivot in the face of fast-paced change.

To be successful, the leader in this role must be passionate about messaging strategy and highly skilled at working with multiple stakeholders to create clarity from complexity.

You must be able to identify and communicate the key marketing messages in any given project, from brand-building campaigns to tactical promotional messaging.


Responsibilities:


  • Interpret complex briefs into clear and concise inputs; provide copy direction to team Â
  • Review and provide feedback on copy throughout its development, ensuring copy is brandaligned, customerfirst, and uses consistent voice and tone Â
  • Own all copy decisions on a project from beginning to end, prioritizing input from several different teams and stakeholders Â
  • Continuously refine Amazon Fresh brand guidelines for voice, tone, and other copy best practices Â
  • Lead meetings with Amazon partners; provide expert point of view during messaging debates Â
  • Build relationships with Amazon marketing stakeholders to further develop crossteam partnership Â
  • Present work to Whole Foods Market and Amazon leadership Â
  • Develop deep understanding of Amazon technology and processes Â
  • Partner closely with CDs of Design, Art Direction, and Packaging on projects; encourage crossteam collaboration Â
  • Mentor and coach direct reports; set goals, provide feedback, conduct biyearly evaluations Â
  • Help remove roadblocks for creatives, constantly looking for opportunities to streamline processes and working with Project Management to implement change

Skills:


  • Ability to lead and inspire a team of direct report s Â
  • A bility to work with multiple stakeholders to simplify complex messaging Â
  • A bility to develop clear goals and priorities for team members Â
  • A bility to operate among ambiguity and moving targets Â
  • A bility to build crossfunctional partnerships and inspire collaboration and action Â
  • A bility to quickly integrate into new technological tools an d systems Â

Qualifications:


  • 2+ years of leadership experience managing a copy/creative team
  • 6+ years of copywriting experience at a brand or agency Â
  • Experience managing the creative copy development process Â
  • Experience managing junior writers and building team culture Â
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