Communications Specialist - San Diego, United States - General Atomics and Affiliated Companies
Description
General Atomics (GA), and its affiliated companies, is one of the world's leading resources for high-technology systems development ranging from the nuclear fuel cycle to remotely piloted aircraft, airborne sensors, and advanced electric, electronic, wireless and laser technologies.
DUTIES AND RESPONSIBILITIES:
- Create targeted social media and traditional advertisements to reach our desired audience and achieve campaign objectives.
- Develop and execute integrated social media plans for annual job recruitment campaigns, shortterm challenges, and strategic sourcing initiatives.
- Stay updated on industry trends, competitor activities, and emerging social media platforms.
- Provide strategic recommendations based on social media research to improve campaign effectiveness and engagement.
- Develop thought leadership content specific to our industry and target audience to position our brand as a leader in the field.
- Promote and maintain employer brand across various social media channels to attract top talent.
- Create compelling social media content, including copywriting and editing.
- Work closely with creative managers and artists and collaborate with internal teams to develop content ideas aligned with company goals and objectives.
- Plan and organize creative media production efforts for social media channels and company websites.
- Coordinate with external vendors and internal stakeholders to ensure timely delivery of highquality content.
- Develop and maintain a monthly social media calendar outlining content themes, promotions, and campaigns.
- Ensure content is scheduled and published according to the calendar timeline.
- Monitor social media channels for comments, messages, and mentions, and respond promptly and appropriately.
- Conduct monthly and annual reviews of social media campaign effectiveness, using analytics tools, and identify areas for improvement.
- Provide insights and recommendations based on performance metrics to optimize future campaigns.
- Responsible for observing all laws, regulations and other applicable obligations wherever and whenever business is conducted on behalf of the Company. Expected to work in a safe manner in accordance with established operating procedures and practices.
- Other duties as assigned or required.
We recognize and appreciate the value and contributions of individuals with diverse backgrounds and experiences and welcome all qualified individuals to apply.
Job Qualifications:
- Typically requires a Bachelors degree in marketing, communications, or a related discipline and ten or more years of progressive professional experience in the marketing or communications field.
- Equivalent experience may be substituted in lieu of education.
- Demonstrate extensive knowledge of marketing and communication principles and concepts as well as a detailed and thorough understanding of marketing and communication practices,
- Must be customer focused and possess:
- the ability to develop solutions to a variety of unusual and complex problems;
- excellent interpersonal skills to influence and guide employees, senior managers and external parties; and
- excellent computer skills.
- Ability to work independently or in a team environment is essential as is the ability to work extended hours and travel as required.
Salary:
$89,180 - $155,825
Travel Percentage Required 0 - 25
Relocation Assistance Provided Not Provided
US Citizenship Required? No
Clearance Required? No
Clearance Levelnull
WorkstyleHybrid
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